At Eat Sleep Cycle we’re building a community of cyclists who love to ride new roads, summit iconic climbs & enjoy the simple pleasures of riding a bike.

Our Pro Tour loyalty program is one way we like to thank our very best returning tour guests. After returning to enjoy a number of tours with us you’ll receive a personal invite to join the program.

Pro Tour Loyalty Program Benefits:

  • Free membership to the Eat Sleep Cycle Club worth €150.
  • An Eat Sleep Cycle Club Jersey
  • A special gift every 5 tours
  • Free personal bike rental on 2019 tours – see our T’s & C’s below

Plus the following Tour VIP Benefits

  • €100 tour credit in your loyalty account for each new guest you refer to Eat Sleep Cycle – see our T’s & C’s below
  • Pro Tour emails with exclusive invites to new tours & offers
  • Advance notice of exclusive Limited Edition trips
  • Priority wait list on sold out trips
  • Exclusive party and Pro Tour-access invitations

Referral Discounts Terms & Conditions

Eat Sleep Cycle reserves the right to change the Terms and Conditions at any point:

  • You must have completed an Eat Sleep Cycle Tour to be eligible to earn referral credits.
  • The intention of this program is to reward you for spreading the word about Eat Sleep Cycle tours and referring guests to us.
  • €100 Referral Credit is earned toward an Eat Sleep Cycle tour when a referral books a tour over the value of €2,000 per guest.
  • The first Eat Sleep Cycle Tour VIP to officially document a referral is the only party eligible for the Referral Credit. (So get your referrals in, before someone else does!)
  • The Eat Sleep Cycle Tour VIP may not receive Referral Credit for anyone who shares their home address.
  • Home mailing addresses must be provided for the Eat Sleep Cycle Tour VIP and each referral.
  • Referral Credit cannot be earned by commission-based agents or wholesalers.
  • Eat Sleep Cycle Tour VIPs’ earned Referral Credit does not expire and there is no limit to how much Referral Credit may be applied to one reservation. The earned Referral Credit can only be applied to a booked tour over the value of €2,000 per guest with a balance due or to a future tour over the value of €2,000 per guest, and may not be redeemed for cash.


  • Referral – An adult who does not share an address with the Eat Sleep Cycle Tour VIP, and is not already linked to another Eat Sleep Cycle Tour VIP.
  • Adult – Referrals and Eat Sleep Cycle Tour VIP’s aged 18 and older.
  • Eat Sleep Cycle Tour VIP – Anyone who has traveled with Eat Sleep Cycle on at least one tour.
  • Official Documentation of a Referral – Eat Sleep Cycle must be informed of the Eat Sleep Cycle Tour VIP’s association to the referred guest prior to the conclusion of the referred guest’s first trip.
  • Eat Sleep Cycle Tour – Scheduled tours from any of our tour collections, as well as Bespoke tour packages.

Pro Tour Free Personal Bike Hire Terms & Conditions

Eat Sleep Cycle reserves the right to change the Terms and Conditions at any point:

  • Free bike rental for your tour is awarded subject to availability & at Eat Sleep Cycle’s discretion.
  • Free bike rental can be enjoyed for a maximum of two weeks in an calendar year.
  • Choose your bike from any of our Ridley, Orbea, Basso or Brompton bikes. If you wish to rent a Factor no problem, you’ll be charged the difference between this & the Ridley Fenix Ultegra Disc.


Tick of some bucket list climbs, take on a Gran Fondo challenge, head off the beaten track with our Hidden Gem collection, or we’ll customise a tour just for you!