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Cycling

Eat-Sleep-Cycle-ECS-Rider-Colnago-C64

Bre Vine’s Colnago C64

By Cycling No Comments

Bre Vine has recently moved from Australia to Girona with her husband and professional cyclist Jay Vine. Upon arriving, Bre found that it was time to upgrade her previous bike for one more suited to the riding style here, and she and Jay bought a stunning Colnago C64 to take on the roads and climbs of Girona. Girona is a wonderful city, full of culture, old and new, and over the past few years it has become a hub for professional cycling. Everyone’s story of they ended up here differs and I love hearing how people came to be living in Girona. I spoke to Bre to find out a little more on why she opted to go for the Colnago C64.

How did you end up in Girona?

So a bit of a long story, but here’s the short version, my husband and I committed a few years ago to try and get him a professional contract as a cyclist. It hasn’t been an easy journey, and coming from Australia made things that extra bit hard, back at the start of 2020, we got close to getting a contract, then Covid-19 hit and all races and opportunities went out the window. In December 2020, my husband won Zwift Academy and landed himself a 1-year professional contract riding with Alpecin- Fenix for 2021. So we packed up our lives, sold everything we own and made the big move over! And here we are!

Why did you choose the Colnago C64?

We had a few bike brands in mind at the time, Orbea, Canyon, Factor etc, and to be honest it all came down to what was available that ticked the boxes, we were searching around and got told most brands were going to be a minimum 4 -6 months before coming available (due to a bit of boat and shipping issues…).

Now lucky for me, I’m short and that meant there were 3 options in-store at Eat Sleep Cycle. I had a bright orange Basso available, and a rainbow-coloured Factor, both which just didn’t give me the very important ‘new bike feelings’.

Then of course there was the Colnago C64, at first I didn’t even think this was going to be an option because it was a bit more extravagant, but it ticked all the boxes, it was a stunning bike, and we knew it was going to be a bike I’d easily put the kms on, and to top it off Eat Sleep Cycle was able to come to the table with a reasonable price. So long story short Jay spoilt me and got me the fancy *Italian Job* meaning, I got to ride out with the ‘new bike feeling’ and the Colnago C64 🇮🇹 It’s been an awesome ride so far, and I’m really glad we opted for the fancy Italian Job.

ESC RIDER COLNAGO C64 BRE VINE BOXES

Has your riding style changed with the Colnago C64?

I was previously on an 2017 Orbea Orca Aero (Rim Brake), which was a great bike for the level of riding I was doing back in Australia. Since moving to Girona, my riding has gone up another level and the Colnago C64 has been crucial to that development, with more climbing, longer descents and more hours in the saddle, Jay and I knew I needed a bike that wouldn’t be shy to long hard weeks of training, whilst also giving the *WOW* factor.

Overall, I’m really happy we got the Colnago, it just glides over the tarmac, whether I’m doing efforts up Amer, or descending down Sant Hilari, it takes it all in it’s stride. I’m really excited to keep exploring Spain on this beauty!

Do you have a favourite route you like to do from Girona?

My favourite ride in Girona to date has got to be out to St Hilari, it’s got everything I want in a good fun bike ride. You start out in Girona, go through some beautiful small towns, then it’s time to put your climbing legs on because you’ve got a nice long climb, but but whilst you’re suffering you have a stunning view to distract you from your burning legs, once you make it to the top you have what I think is the best view in Girona, then after taking that all in, you cruise through the town then you’re in for a fast and winding descent down to Angles before heading back into Girona. By far one of my favourite rides to date (But let’s be honest, I’m a sucker for good view whilst climbing).

(I have to say, this is also one of my favourite climbs in Girona and for the same reason! I actually love to go up from Angles and down the other side to get the views.)

ESC RIDER COLNAGO C64 BRE VINE

Bre’s Custom Built Colnago C64

Of course, we like to make sure our customers get exactly what they are looking for, and anyone who buys a bike at Eat Sleep Cycle should not feel limited by the factory builds. Bre customized her bike to the following spec:

  • Group set: Shimano Dura Ace Di2
  • Carbon wheels: Black Inc THIRTY Disc Wheelset (Team Edition)
  • Custom fit, including stem and handlebars after a bike fit

Bre is an ambassador for Soomom.

Want to find out more about Colnago bikes?

We are the official Colnago point of sale for Girona. Head over to our Colnago bike section on our website or get in touch!

P.S. Enjoyed this blog? Why not sign up to receive notifications every time we post and get regular updates on our latest tours!

Eat-Sleep-Cycle-Dream-La-Marzocco-Coffee-Machine

Eat Sleep Coffee! Introducing Our Dream La Marzocco Machine

By Cycling No Comments

Thanks to the amazing support of the Eat Sleep Cycle community our Girona Cycling Café project is now heading full-gas towards a summer opening. So far our crowdfunding campaign has raised an amazing €22,000 allowing us to open access up to the terrace from the Café & install a big TV screen to show bike races. If we reach our next goal of raising €30,000 before the campaign closes on the 27th June we can take the step of investing in a State-of-the-Art Strade AC Marzocco coffee machine. We chat to head barista, Federico, to find out why the Strada AC Marzocco deserves pride of place at the heart of our new cycling café.

For a cyclist, a dream is to ride the best bicycle, for me as a barista it is a dream is to work with this machine. La Marzocco is like having a Ferrari and who wouldn’t like one? – Federico, Head Barista at Eat Sleep Cycle Café

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Why do you want to make coffee with a La Marzocco?

Various factors go into making the perfect cup of espresso and one of the most obvious factors is always what espresso machine you use. Personally, I prefer to use a La Marzocco machine.

When looking at espresso machines for a business, the choice will differ depending on how you plan to use it. There are so many machines out there on the market that can aid you in whatever way you need them to, but I have fallen in love with the La Marzocco brand. I believe these machines allow me to get the best out of coffee, both in taste and the prestige that comes with owning a La Marzocco.

What makes the machine stand out from others?

There are so many other brands who specialise in espresso machines. But La Marzocco stand out above the rest.

Firstly, you can’t beat their build quality. La Marzocco possesses a real pedigree and these machines have been handmade and tested for decades. 

I love its linear design and clean lines and it is really easy to get it custom painted! 

The machines also use stainless steel parts instead of the poorer quality copper parts. Steel holds heat much more effectively and is much stronger. So it is not only longer-lasting and at low risk of degradation or wear; but is also very easy to maintain. It holds onto nothing that is left in its system, keeping your espresso coffee taint-free consistently.

Federico-Eat-Sleep-Cycle-Coffee-Barista-Girona-MarzoccoWhat makes La Marzocco a good fit for Eat Sleep Cycle?

La Marzocco also follow a number of sustainable and ethical policies. They adhere to their beliefs in having a strong company culture and being a caring global citizen. So any coffee drinker coming to our store won’t be offended by the mega-corporation who constructs our coffee machine. A La Marzocco coffee machine will be a machine they trust.

At their factories, they are very conscious of environmental factors, so they employ effective energy and waste management techniques. La Marzocco generates electrical power by converting solar radiation into direct current electricity. This produces 100% of its electrical needs – up to 233 kW! The Energy Brain allows the company to begin to gather exact data on its carbon footprint.

Most importantly for us, Marzocco ensure they produce machines with minimal impact on the environment. Where possible, sustainable materials, components and packaging are used so that machines and/or packaging can be recycled. With built-in eco modes being available, as well as all machines featuring highly insulated boilers, we will reduce our water wastage, energy bills and environmental impact by choosing a La Marzocco machine. It is important to be associated with a brand that adheres to these ethical and environmental standards now more than ever.

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Can you really taste the difference when using a La Marzocco coffee machine?

Absolutely! La Marzocco Strada includes pre-infusion for brewing, which minimises the impact of any human error on your cup quality, and increases evenness of flavour extraction. I could give you a full detailed and technical list to explain it but I think to really feel the difference is to come and try it yourself.

What are the key features of the La Marzocco machine which mean you can make a better coffee? 

The Strade AV is a coffee machine which has evolved over time based on barista feedback. It’s a really consistent machine – it has thermal stability features & individual boliers. The desgin iconic & Italian & it also pretty easy to use – the electronics are pretty good – settings are easy to update & firmware can be updated by USB. It’s Barista friendly!

What would it mean to you personally to be making coffee every day with a La Marzocco?

For a cyclist, a dream is to ride the best bicycle, for me as a barista it is a dream is to work with this machine. La Marzocco is like having a Ferrari and who wouldn’t like one? Personally and professionally I will have the opportunity to grow because I will be able to experiment more and explore new way of coffee preparation thanks for the technology of this machine.

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Want to support our café crowdfunding campaign?

If we reach our crowdfunding goal of €30.000 we’ll be able to invest in a state of the art Strade AC Marzocco. Help us reach this goal by heading to our crowdfunding page and purchasing a reward today!  Our new sustainable cycling jersey, among other rewards, are now available to order for a limited time only via our café crowdfunding campaign.

Join The Team

You might have noticed – Eat Sleep Cycle is expanding and we’re looking for fellow cycling fanatics to join us as we enter our next phase as a cycling tour business, bike shop, bike rental centre and now, café! If you want to join us, then take a look at our available roles.

P.S. Enjoyed this blog? Why not sign up to receive notifications every time we post and get regular updates on our latest tours!

Eat-Sleep-Cycle-Hub-Cafe-Crowdfunding

Crowdfunding Campaigns To Grow Your Business: Tips for Success

By Cycling No Comments

Eat Sleep Cycle partner Lee Comerford tells us why you should consider running a crowdfunding campaign and provides some top tips for running your own. Don’t forget to check out the Eat Sleep Cycle Café crowdfunding campaign & get invovled in the project!

If you are a business owner, & especially if you have experienced hardship from the pandemic & want to kick start something & engage with your community, I advise you to seriously consider running a crowdfunding campaign. – Lee Comerford, Partner of Eat Sleep Cycle

What is a Crowdfunding Campaign?

A crowdfunding campaign is a way of raising money from your family, friends, supporters, customers and even ethusiastic strangers. There are various types of crowdfunding campaigns including rewards based, which I will discuss here.

Why should you consider a Crowdfunding Campaign?

Your friends and family, your customers, local and international, all want your business to succeed and how can they help you if you do not provide a structure for them to do so? If your business has been through hardship they will respect your efforts to turn things around. It is the perfect time to get people engaged in your project. As well as the monetary benefits, a crowdfunding campaign is an excellent way to market your business, especially if you are expanding, offering a new product/service or want to change your brand image in some way.

At Eat Sleep Cycle we were faced with limited support from banks as we wanted to fund building a new cafe next door to our bike shop. Because the cafe was owned by a local Catalan business we also had a need to market to the local community to explain the project. We wanted to use the expansion as a repositioning of our brand, linking it even more so to our base Girona. We used the campaign to forge stronger collaborations with local suppliers who would be involved in the rewards. This has created a win-win situation and attracted local and foreign press, escalating the campaign and making it even more successful.

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Top Tips for Making the most of your Crowdfunding Campaign

Seek expert help:

A number of crowdfunding campaigns fail because they do not meet their target. As well as wasting your time and money this will not be good marketing for your business. 

It is worth paying an expert to help you create your campaign and give you guidance throughout the campaign. Trust me, it will pay back. Our approach, the content we are creating, the platform we are using and our communications during the campaign have all been influenced by Valenti Acconcia. We absolutely could not have made it a success without his help.

You need a strong network to start with:

I would say that the only prerequisite to running a crowdfunding campaign is that you already have a strong network and access to them via channels such as email, instagram and LinkedIn. Of course there will be some surprise supporters and strangers who love what you are doing and get involved, but you will already know most of the contributors. The challenge is packaging the project, explaining it in the right way and maximising the contributions.

Eat Sleep Cycle Crowdfunding Cafe Girona Cycling Community

A pre-campaign is key

You will be keen to get going right away, especially if you need the money! More haste and less speed is the first rule. It is critical that once your campaign actually launches you hit the target in the first week. If you do not, it is very likely the campaign will not succeed. A pre-campaign is used to generate interest, collect emails of people who you are relatively sure will contribute and give you confidence to open the campaign proper. Everyone will be asking “where do I type my credit card details?” during this time which can be frustrating. Be patient, when the campaign opens they will contribute and you need hundreds more just like them.

Make an excellent Crowdfunding Campaign video:

Having checked out some other crowdfunding videos, there is a direct relation between the success of the campaign and the quality of the promotion video. It is absolutely worth paying a proper video maker to film and edit a quality video. This will involve a script, recruiting actors (use your own staff, customers and friends) and many hours of preparation. We made our Café Crowdfunding video special in this way:

  • We told the truth about our situation and what happened to our business through the pandemic.
  • We included as many of our existing and new staff as possible and of course it is our own customers who say why the project is special and others should get involved.
  • We included some humor and tried to make the audience laugh. We do not take ourselves too seriously in the video. 
  • We presented in 4 languages to show our international nature and always respected the local Catalan language, Spanish and English.

Rally Your Supporters – & Pick Up the Phone!

Of course it is impossible to personally email 12 thousand people so you will send out a newsletter. When you receive personal replies try to answer them yourself. I picked up the phone and called some of the most interested people to understand what they liked about the project. I learnt a lot about our supporters and what they want out of being involved. You will be surprised just how supportive people are!

Collaborate with other Local Businesses

Why be the only business that benefits from your campaign? If you can include other suppliers or businesses in the campaign they will help you share it and gain you access to new supporters. We offered a range of prizes including stays at local hotels and kit made by a local manufacturer. They appreciate the marketing and helped us in the build up to the campaign. Think about all the different angles you can benefit from the campaign.

Crowdfunding Benefits

Running a crowdfunding campaign takes a lot of effort and is not cheap. We had to make it our #1 marketing priority for several weeks. We justify this investment by not viewing the campaign on its own, but part of a journey to create an even more engaged customer base. We will be running more campaigns and hope to focus more on solving social and environmental challenges like getting more people cycling to work. There are massive intangible benefits to our brand image and local integration that are difficult to quantify but we hear it from the people we speak to everyday! To read more about how much this project is costing, see the previous Eat Sleep Cycle blog “Eat Sleep Cycle Café – How Much Is It Really Costing?”

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Want to support our café crowdfunding campaign?

The campaign is now live! Our new sustainable cycling jersey, among other rewards, are now available to order for a limited time only via our café crowdfunding campaign.

Join The Team

You might have noticed – Eat Sleep Cycle is expanding and we’re looking for fellow cycling fanatics to join us as we enter our next phase as a cycling tour business, bike shop, bike rental centre and now, café! If you want to join us, then take a look at our available roles.

P.S. Enjoyed this blog? Why not sign up to receive notifications every time we post and get regular updates on our latest tours!

Lee-Eat-Sleep-Cycle-Cafe-Crowdfunding

Eat Sleep Cycle Café – How Much Is It Really Costing?

By Cycling No Comments

Its difficult to put into words how grateful we are for every contribution to our Crowdfunding campaign for our very own Eat Sleep Cycle Girona cycling café. In this blog Eat Sleep Cycle Founder Lee reveals how the project really would not be possible without your help.

The Dream

I want to rewind to three years ago, I sat on the sunny terrace outside our bike shop after a hard days work dreaming of having our own Eat Sleep Cycle café, and wondering whether it would ever come to fruition. It seems that dreams really can come true with enough hard work and support.

Café Premises

Whilst the circumstances that made the premises for the café available were incredibly sad, and we’ll miss our neighbours, we remain friends with the previous owner and he has promised to teach us his special “Bravas” recipe so we can keep this tradition. I can confirm that they are the best “Bravas” in town!

With the café just next door to our own Eat Sleep Cycle shop, it is the perfect location for pre and post ride food, and drinks. From breakfast through to evening tapas.

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Securing The Café

Negotiating a rental contract in Spain is a challenging affair especially in the middle of a COVID pandemic. In Girona more than a quarter of local shops are closed down, high street retail and hospitality has been hit really hard. Agreeing a fair price, including some allowances for a COVID relapse and getting all that into a legal contract in Catalan (the local language) was our first challenge. Luckily, the owner, Marina is a lovely 82 year old lady (who originally ran a butchers in the premises many years ago) and her daughters helped with the process. We quickly became friends with the family!

Local Complexity’s

Signing the contract was a big moment for us, however knowing what lay ahead we weren’t about to pop the Champaign just yet. In Girona the Barri Vell or “Old Town” is heavily protected by rules and regulations. This is really important to conserve the beautiful historic buildings and feeling the city has. So the first step is to find the original drawings of the building. There is a loophole in that if you change nothing from these drawings you don’t then need to meet any the modern building regulations. If you change one thing, you have to meet ALL of them. This can mean digging out floors to meet minimum ceiling heights and other unrealistic interventions that would make the project unviable. There are just some things in these old buildings that can’t be done!

We laid down some minimum requirements including disabled toilet access, something we can not offer in our existing shop and an absolute must for us. Then the fun started with ceiling heights, door widths, number of doors and many other building requirements. We are lucky to benefit from talented local architect Roser (Visual Architecture) and talented local engineer Josep. Josep has connections in the Town Hall, Roser makes the plans and is managing the project. Together they spent weeks re-drawing, negotiating with the specialists in the Town Hall. FInally we arrived at a project they could accept and it gets submitted. From there the waiting starts!

So How Much Will The Project Cost?

Building a restaurant is an expensive game. We quickly realised that professional industrial kitchens are on another level of quality and expense when compared to conventional kitchens. 

The disabled toilet would add significant expense and we also wanted to raise the ceilings as much as physically possible which means replacing the entire heating and cooling system. Once we add in all the finishing touches, the final bill gets close to €200k. The % in our crowdfunding infographic are broadly accurate.

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How Do We Intend To Pay For The Project?

Whilst our retail business has benefited from the cycling boom after COVID, our tours leg took a huge hit last year. When we started speaking with banks they were asking for profits to lend us money, something that almost seemed impossible at the end of last year. Through the hard work of our team we managed to pull off the impossible the first quarter of this year and achieve a positive result. Putting this in front of the banks was a proud moment, against all the odds turning it around and giving them what they asked for.

To spread the risk we spoke to several banks, one said no and 2 said yes, they wanted to support and really believed in the project. It was necessary to prepare detailed business plans and financial strategies to gain approval. They would be helping with parts of the project but not all of it!

Crowdfunding!

This is where the crowdfunding campaign comes in. This project really would not be possible without your support. The money from the campaign makes up the difference to the total cost of the project, and we are hoping to raise up to €30k which is the amount to make sure we can cover all the expenses.

Eat-Sleep-Cycle-Hub-Cafe-Crowdfunding-Target

Want to support our café crowdfunding campaign?

The campaign is now live! Our new sustainable cycling jersey, among other rewards, are now available to order for a limited time only via our café crowdfunding campaign.

Join The Team

You might have noticed – Eat Sleep Cycle is expanding and we’re looking for fellow cycling fanatics to join us as we enter our next phase as a cycling tour business, bike shop, bike rental centre and now, café! If you want to join us, then take a look at our available roles.

P.S. Enjoyed this blog? Why not sign up to receive notifications every time we post and get regular updates on our latest tours!

Cafe-Crowdfunding-Campaign-Eat-Sleep-Cycle-Girona-Cycling-Cafe

Meet The Team Behind The Scenes At The Eat Sleep Cycle Café

By Cycling No Comments

The Eat Sleep Cycle dream of having a Girona cycling café is becoming a reality! With the Eat Sleep Cycle crowdfunding campaign now live, and the café opening date set for the mid-July, it’s full speed ahead on getting everything ready. Thankfully, Lee and Lou have some help!

Meet The Team

Lee and Lou have curated a team to bring the Eat Sleep Cycle Girona Cycling Café to life. Meet the team of specialists behind the café project.

Ingrid Blacha from My Lovely Food Marketing & Communication:

What is your role?

Menu design, assessment, planning, team management and execution of everything required for the optimal opening of the Eat Sleep Cycle Girona Cycling Café!

Why did you want to get involved in the project?

Gastronomy and cycling, two of my passions, being united in the same project. I am happy to be part of this team and help by sharing my experience and knowledge to make Eat Sleep Cycle Girona Cycling Café a reality very soon!

Do you think we’ll open on time?

Part of my job is undoubtedly to get us to open for July 17! We will do it!

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Lee Comerford Partner of Eat Sleep Cycle

What is your role?

I am one of the partners of Eat Sleep Cycle.

Why did you want to get involved in the project?

I always sat in the terraza outside our shop and dreamt of being able to serve our customers a nice drink and some healthy food!

Do you think we’ll open on time?

I think it will be a lot of hard work and many sleepless nights but it is the only option, we are too determined and motivated to succeed.

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Frederico Natoli Head Barista at Eat Sleep Cycle Café

What is your role?

I am the head barista at the new Eat Sleep Cycle Café!

Why did you want to get involved in the project?

I wanted to be involved in this project because there is a great team behind the project, and the opportunity to work with great coffee and a super coffee machine! There are lots of amazing talent on the team and it would be amazing to share this experience to create an amazing place for our customers.I started to work with coffee in London while I was studying acting. With the time behind the counter I started to enjoy the life behind the counter and the opportunity to know people from all around. Then I started study more about coffee, its origins, its process and also the difference culture you can learn behind just a cup of coffee. It’s not just coffee, there’s a whole world behind it and that’s what fascinated me and makes me continue this adventure.

Do you think we’ll open on time?

Of course we will open on time!

Instagram: @federico.uk

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Louise Laker Co-Founder of Eat Sleep Cycle

What is your role?

My role so far has been to look after our crowdfunding campaign & to work with Roser, Federico & Ingrid to keep our plans for interior design, merchandise, food, coffee and price points in line with our Eat Sleep Cycle brand.

Why did you want to get involved in the project?

It’s an absolute dream to be working on the café project. Eat Sleep Cycle has become my life & soul & it’s awesome to be taking it to the next level. Part of why I got into cycling in the first place is because I love food – food & cycling exist in beautiful harmony & the more km’s enjoyed, the more treats on the menu for after!

Do you think we’ll open on time?

100% – Full gas!!!!

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Roser Juny from Visual Architecture

What is your role?

I am the architect and designer for the project.

Why did you want to get involved in the project?

Lee and Louise are amazing people so it is great to be part of this project. As a cyclist I love being involved in this community but as a local I also love to mix locals with non locals even if they are not cyclist, the eat sleep cycle cafe is thought for everybody, it’s gonna be “the place to be” and the terrace is gonna look amazing, so stay tuned!

Do you think we’ll open on time?

Yes, absolutely! It’s a lot of pressure, but I’ll do my best!

Instagram: @visual__ad 

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Join The Team

You might have noticed – Eat Sleep Cycle is expanding and we’re looking for fellow cycling fanatics to join us as we enter our next phase as a cycling tour business, bike shop, bike rental centre and now, café! If you want to join us, then take a look at our available roles.

Want to support our café crowdfunding campaign?

The campaign is now live! Our new sustainable cycling jersey, among other rewards, are now available to order for a limited time only via our café crowdfunding campaign.

P.S. Enjoyed this blog? Why not sign up to receive notifications every time we post and get regular updates on our latest tours!

Eat-Sleep-Cycle-Hub-Cafe-Crowdfunding-Sustainable-Cycling-Jersey

Made In Girona: Behind the Scenes Creating Our New Cycling Kit

By Cycling No Comments

To celebrate the opening of our new café this summer we’re giving our Eat Sleep Cycle kit a makeover & offering it exlusively via our café crowdfunding campaign. Our brief is a simple one – look cool, ride in comfort & reduce our impact on the environment. Eat Sleep Cycle founders Lee & Lou are excited to kick-start Eat Sleep Cycle’s sustainability strategy in partnership with local kit manufacturer, Tactic. Freya joined Lee & Lou on their Tactic factory tour.

Sustainable Cycling Jersey: Design

 

As cyclists we enjoy a lifestyle which centres around the bicycle. Whilst riding a bike has a super low impact on the environment, there is still loads we can do as a global cycling community to reduce the footprint of the industry. We’re seeing an inspiring shift in the clothing brands we work with to consider sustainability in their kit manufacturing processes. It’s time Eat Sleep Cycle got involved in the journey.

Cycling Kit Inspired By Girona

Our new Eat Sleep Cycle kit is designed with Girona in mind. Eat Sleep Cycle started as a European Bike Tour operator & Bike Rental company with a base in Girona. 2020 changed everything & with the halting of global tourism Eat Sleep Cycle transformed into a local bike shop with it’s heart, soul & community firmly anchored in Girona. Eat Sleep Cycle today is made up of a community of local riders, pro riders & from cyclists all over the world who’ll be back in Girona soon.

Girona is a meeting point for cyclists from all over the world, it’s a mecca for bike-lovers & our new jersey celebrates that.

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Cycling Kit Made In Girona

Tactic is Girona cycling kit & we’ve partnered with Tactic on many an occasion to design our custom kit (check out our Girona Onyar collection). Our first step was to approach Quim & his team at Tactic – a local, Girona based company just 15 mins by bike from the Eat Sleep Cycle shop.

Tactic are a company who are dreaming big & have values aligned with Eat Sleep Cycle. They are the obvious partner for our journey & luckily they were up for the challenge! Together we’re making the committment to reduce the environmental impact of the Eat Sleep Cycle kit & to share the journey with you!

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Sustainable Cycling Jersey: Step One

Being able to work with a company just 2 km from us was a big win to start to limit the carbon footprint of the jersey.

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Sustainable Cycling Jersey: Road Map

We want our Girona cycling jersey to also reflect where we want to be heading as a company, to a more sustainable future. And while we know that our end goal for a sustainable cycling jersey isn’t something that we can get exactly how we want it to be first time round, we want to make sure we’re transparent with our process of getting there. We’re now deep in conversation to build our road map to our ideal end product – do we focus on water use, material origins, printing techniques, zips…?

The end goal is to have jersey that is designed and made in Girona, from sustainable materials. We want to ensure we can offer full transparency on the creation and process of the jersey and will work to ensure this is something we can offer from the get-go.

We know that “sustainability” isn’t just using a recycled material, it is also about the water usage in creating the material, the C02 footprint, and energy consumed throughout the supply chain and process of creation. From the very start of the materials creation to the end product being sent to the consumer. We will be working to ensure this entire process is as sustainable as we can make it, but we also know that this will be a continuous work in progress.

Sustainable Cycling Jersey: The Future

Eat Sleep Cycle is evolving and we’re excited to get you on board with our sustainable future. Our dream of having a café in Girona next to our bike shop is becoming a reality, and this Girona cycling jersey is a small step towards a big future.

Want to get your hands on the new Eat Sleep Cycle kit?

Our new sustainable cycling jersey is available to pre-order for a limited time only via our café crowdfunding campaign – sign up for updates & be the first to know about the jersey & rewards!

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Sram Rival eTap AXS Launch: Entry Level Goes Wireless

By Cycling No Comments

Sram have announced their latest release, a market-leading wireless groupset, cementing their stance that electronic shifting is something they want to make accessible to all riders.

Sram Rival eTap AXS: First Reactions

We asked the Eat Sleep Cycle team for their first reactions.

Bernat from our Sales & Purchasing team says:

It’s a game-changer in the world of electronic groupsets. More people are going to be able to afford a full electronic, wireless groupset. It is nice, it’s a step forward in design for Rival after a long time – for example the crankset is much nicer. It’s super sleak & stealthy & has the looks of the more expensive options.

Sram-Rival-etap-AXS-Electronic-Wireless-Entry-Level-CranksetOur Mechanic Daan says:

I think it’s nice that they bought the same tech from the higher end groups to the lower end. Together with the new GX you can make an affordable mullet set up; pairing road shifters & a mtb derailler gives you a 1 x high-range groupset at a much more affordable price.

Partner Lee says:

I think that going 100% electronic is definitely the way to go. Just because you’re on a smaller budget you shouldn’t be denied an electronic groupset. Sram are going the right way there. Also it looks super cool, stealthy black. I also can’t wait to see what’s next for Force & Red.

What’s the Difference between Red, Force & Rival AXS?

With 3 electronic groupsets in the range, let’s take a look at what defines each one:

  1. The hood shape for the Rival eTap AXS shifter has changed from the SRAM RED and Force eTap AXS systems to a narrower grip. The Rival eTap AXS does not allow for auxiliary remote shift buttons, whereas SRAM RED has two each per shifter and Force eTap AXS has one each per shifter.
  2. Rival eTap AXS has an alloy brake lever.
  3. Rival eTap AXS 2x cranksets come in polished aluminum. Both SRAM RED and Force crank arms are carbon.
  4. Rival eTap AXS 1x has an integrated spider. You cannot swap from 2x to 1x as you can with the RED and Force eTap AXS cranksets.

How much does Rival eTap AXS Cost?

A groupset includes: Shift-brake system, rotors, crankset, bottom bracket, chain, cassette, derailleur (front and rear for 2x, rear only for 1x), batteries, charger.

2x with power meter: €1688*
2x no power meter: €1463*
1x with power meter: €1453*
1x no power meter:  €1228*

*VAT included with £ and € pricing.

The groupset is avaialble to order now in store.

Sram-Rival-etap-AXS-Electronic-Wireless-Entry-Level-GroupStill Not Convinced? Test Ride Sram with our Demo bike program

We are a Sram test centre & have a number of Demo bikes equipped with Sram groupsets – ask us about a test ride! Our rental fleet also contains Sram bikes – head over to our bike rental page to select your dream ride for your visit to Girona. Rest assured that bikes equipped with Rival eTap AXS are coming soon!

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5 Reason’s Why I Am A Sram Convert

By Cycling No Comments

In the days before a big Sram product launch (standby for April 15th!) Eat Sleep Cycle founder Lee explains why he’s a recent convert to Sram. 

Sram vs Shimano

I confess – I am a SRAM convert. I am a roadie at heart and up until recently had been riding race bikes equipped with Shimano all my life. In this article I will tell you the 5 reasons why I have switched to SRAM & why I’ll be sticking with it. 

1. Sram has a wider gear range

The 12 speeds on the ETAP AXS groupset provide more range and tighter steps. At first sight I was almost confused by the SRAM chainring sizes, where is the 53-39 and the 11-28 that Shimano provide?! After just one ride I was already convinced that SRAM gearing provides more options for that right gear, going uphill, downhill and on the flats. I found myself jumping between the small and large chainring at the front much less and just that feeling of finding the right cadence – it felt great!

2. Sram has Interchangeable Batteries

If you ride electronic gearing and you are a busy person you have probably been caught out with a flat battery mid ride. This happens to me more than I would like to admit! In the past, with Shimano Ultegra di2, it has been a laborious ride back stuck in the small chainring at the front and little at the rear. It leaves no room for a steep hill (ouch knees) or fast flat section (spinny spinny) for that matter. When my SRAM Force AXS rear derailleur ran flat recently I simply swapped the battery from my front derailleur, which allowed me not only to get home but to complete my valuable lunchtime ride which included a series of steep hills. I was blown away by this capability, really designing real life situations into the groupset functionality. Plus I had a damn good ride which would have been interrupted with a Shimano electronic groupset.

3. Sram Levers are comfortable

I really wasn’t sure about the larger levers of SRAM ETAP AXS compared to both Ultegra and Dura Ace di2, mainly due to aesthetics. But after several longer rides what I realised is that there are more positions to put your hands on the hoods. More positions means less wear and fatigue in one same position. Especially as I get older and the inevitable aches and pains start, I really respect having the ergonomics considered in the groupset and not just the looks. Now I will never go back to a smaller hood.

4. Sram Shifting is More Intuative

If like me you have always ridden with Shimano this could be, even if you don’t admit it, the biggest reason you do not change over. With Shimano di2 the left lever is for the front chainring and right for the rear cassette. With SRAM the left lever shifts down and the right lever up the rear cassette and pressing both changes the front chain ring. I was surprised how quickly this came naturally to my riding. As well as giving a precision and certain change, it just now feels right making the majority of my changes with clicks to the left (down) and right (up) levers, rather than on the same right lever. I can change gear mid stroke on a climb or in a critical sprint against the team on the lunchtime ride!

5. Wireless is the Future – & Sram Have Already Done It

Whether it is behind the tv at home or on my race bike I do not like cables. As an engineer I completely respect the need for cables but when given the option I will always go for without. It’s so much cleaner, tidier and organised in every application. I have ridden a lot of Shimano di2 bikes with batteries and junction boxes in various places. Whether it’s a cable connection coming loose on one of the derailleurs or the cable catching in the seat tube of the frame, cables are prone to errors, I have seen it time and time again. So wireless for me absolutely is the way to go.

Leading the way in innovation & development

Whilst there are many more features of SRAM ETAP AXS that make it great (like analysis and programming) these are the 5 reasons why I am a SRAM convert. I will leave you with one last thought. Wherever Shimano go now with their groupsets, will they do their own thing or follow SRAM’s innovation and development?! Do you want to be riding the latest developments designed with you, the rider in mind, or following with these updates a few years later? For me, I am well and truly converted and will ride every development SRAM offers to me on the road. Chapeau SRAM Road!

Still Not Convinced? Test Ride Sram with our Demo bike program

We are a Sram test centre & have a number of Demo bikes equipped with Sram groupsets – ask us about a test ride! Our rental fleet also contains Sram bikes – head over to our bike rental page to select your dream ride for your visit to Girona.

P.S. Enjoyed this blog? Why not sign up to receive notifications every time we post and get regular updates on our latest tours!

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Girona Onyar Collection

By Cycling No Comments

Our new Girona Onyar summer collection celebrates the life of the River Onyar & the fresh colours & good vibes of Spring. The kit is a collaboration with Tactic, a local kit manufaturer with a factory just 2 kms from the centre of Girona.

We wanted to create a kit with soul, inspired by the colours, sounds & history of Girona – this awesome cycling paradise which we are proud to call home. It made total sense to work with Tactic & together we developed the concept & design.

Girona-Onyar-Cycling-Kit-Eat-Sleep-Cycle-Tactic.The River Onyar

Let’s take a look at the source. The Riu Onyar has it’s source 34 km south west of Girona, in Brunyola. The river carves a path from Brunyola through the villages of Vilobí d’Onyar , Riudellots de la Selva , Sant Andreu Salou , Campllong , Fornells de la Selva , Quart and finally runs through the centre of Girona where it joins the River Ter.

The Onyar is a river with a tumultuous past & has bought great floods to the region over the centuries. The brightly painted façades of the houses overlooking the Onyar create an image which is quintessestially Girona, bringing joy & good memories to the minds of cyclists across the golbe – this image is our inspiration.

Made in Girona: Tactic

Tactic were the obvious kit partners to create our Girona Onyar collection (check out our Tactic Factory Tour blog to see inside). They are a tight-knit workforce of cyclists who love to test the kit they create. Lots of the Tactic team are regulars at Eat Sleep Cycle too, so if felt good to return the good vibes & work together on the kit. Guillem is the Tactic designer who turned our concept into a cool reality. Daan is our man at Eat Sleep Cycle who selected the fresh new colours for our 2021 Collection.

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Choose Your Girona Onyar Jersey

You can shop our Girona Onyar Collection online or in our Girona store! Make sure you also check out the new summer kit releases by Tactic.

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Merche Martín Perpiñá’s Basso Venta

By Cycling No Comments

Merche grew up in different villages along the Costa Brava. Now she’s a psycologist & lives with her partner Nestor in Girona’s Barri Vell. She currently works as a child and youth psychologist in a health center & is a professor at the University of Girona and the Open University of Catalonia.

Basso Venta

Basso Bikes is an Italian, family run bike manufacturer that was founded in 1977 by Alcide Basso. The factory is nestled at the foot of Monte Grappa, an iconic cycling climb with more that 10 different ways up. Further north lie the Italian Alps & to the south is the Venitian plain – in short Basso Bikes is surrounding by the perfect testing ground for it’s hand-crafted machines.

Basso are known for creating bikes with a sublime ride quality & this carries through to the Venta – the brands ‘entry level’ model. Basso claim that the Venta has the same quality construction and long lasting performance as their top of the range bikes. The Venta offers incredible value & it’s no surprise why it’s the bike of choice for many new riders coming though the Eat Sleep Cycle doors.

Merche is new to cycling – we went for a spin around town to find out more about her Basso Venta & ask her about why she’s inspired to ride.

Why did you choose the Basso Venta?

Elegí Basso porqué tenía muy buenas referencias de esta marca italiana. A nivel estético el modelo Basso Venta me pareció espectacular!

I chose Basso because I heard very good things about this Italian brand. At an aesthetic level I think the Basso Venta is spectacular! 

Merche-Martin-Eat-Sleep-Cycle-Rider-Basso-Venta

Has the Venta changed how you ride? 

Esta es mi primera bicicleta. Antes había alquilado otras marcas y la verdad es que ninguna se puede comparar a la Basso. Es una bicicleta muy ligera y cómoda. Kilómetro a kilómetro disfruto cada vez más de pedalear sobre ella.

This is my first bike. Before I bought it I had rented other brands and the truth is that none can be compared to the Basso. It is a very light and comfortable bicycle. Every kilometer with her I enjoy more than the last.

Why do you cycle? 

Uno de mis goals del 2020 era iniciarme en algún deporte nuevo. Hice mi primera ruta en bici de carretera el pasado mayo y des de el primer día supe que no querría dejar de pedalear. Creo que en este deporte además de una buena forma física se necesita mucha fortaleza mental. Y eso me gusta! Encima de la bicicleta no solo hago ejercicio, trabajo la confianza y la autosuperación compitiendo conmigo misma. Cada ruta es una nueva oportunidad para mejorar dando lo mejor de ti, para descubrir que muchas veces no hay límites, que los límites te los pones tu.

One of my goals in 2020 was to start a new sport. I did my first road bike ride last May & from the first day I did not want to stop pedalling. I think that this sport, in addition to good physical shape you also need mental strength, and I like that! On the bike I not only exercise, I work on confidence and self-improvement competing with myself. Each route is a new opportunity to improve & give your best, to discover that many times there are no limits, that the limits are set by you.

Merche-Martin-Eat-Sleep-Cycle-Rider-Basso-Venta-No-Limits

What is your favourite route to enjoy on your Basso Venta?

Girona está lleno de lugares increíbles. Quedar-me con uno es difícil:
– La subida a Els Ángels, una ruta cerca de casa, fácil pero en la que has de ser constante. Con un santuario mágico y con una vistas increíbles.
– Perderse por los caminos que llevan a Canet d’Adri también me encanta. Rodearte de naturaleza al lado de casa no tiene precio!

Girona is full of incredible places. Choosing one route is difficult, but; the climb to Els Ángels is a perfect route close to home, it’s easy but you have to ride a consistent pace. At top is a magical sanctuary and incredible views. I also love getting lost on the roads that lead to Canet d’Adri. Surrounding yourself with nature next to home is priceless!

Want to find out more about Basso Bikes?

We are the official Basso point of sale for Girona. Head over to our Basso Bikes section on our online shop or get in touch!

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