How A Cycling Business Can Adapt In the Face of A Crisis

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Our thoughts go out to all the people and businesses impacted by the Coronavirus outbreak. There are things more important than cycling holidays to take care of right now, however we wanted to both reassure our guests and provide some insight for other cycling businesses on the steps we are taking to make sure Eat Sleep Cycle emerges from this difficult time in tact and with a strong new direction.

It’s all about the people

Our guests are most important to us. Moving trips and changing reservations is our priority and these are dealt with personally. Standard replies do not work and shutting down customer services during this period is not advised. We are not perfect but we promise to do our best to help you during these difficult times. Please bear with us whilst we work through your inquiries in order.

Next come our incredible staff team. We have a diverse multinational and multi-disciplined team. Our priority is keeping them busy with our new direction and they are with us 100% of the way. Together we are turning nervousness to excitement, threat to opportunity and negativity to positivity!

Keep the faith

There may be nothing comparable to what the world has been and will go through over the months ahead. However, the world has survived financial crises and epidemics in the past. The world will recover and cycling will resume. Following previous financial crisis cycling has even seen growth as people look to outdoor activities to detach from problems and reduce stress. 

Right now, we are faced with a terrible situation of conditions getting worse and worse every hour & every day. However, once we are over the curve of cases in each area, and isolation and other measures start working, peoples mentality will also change and cycling holidays will be a possibility once again.

Whilst it is difficult to predict when this will be it is important to remain positive and move tour reservations to later in the year, even to 2021. 

Psychology shows that the process of enjoying a holiday begins once the holiday is booked. In these very challenging times, having something to look forward to (and train for be that indoor or outdoor), even if far into the future could be just what a cyclist needs.

This is why we have implemented special booking conditions and refundable deposits for 2021 bookings. Let some good feelings flow with a holiday to look forward to!

Go online

It is interesting that the world’s largest online companies are growing during this time, whilst small shops who can not open their doors suffer. Social distancing means that in a lot of areas whilst online sales are allowed physical shop sales are not. Our Girona Hub is also temporarily closed for this reason. But do not give up!

Here at Eat Sleep Cycle we have worked night and day since the start of the outbreak to develop our online shop, to bring customers the best product at better prices than those large online retailers. We are able to do this due to the very special relationships we have with our brands. Whilst online retailers just sell product, we help to test and improve it as part of our bike hire fleet and also offer a close relationship with the end user on our tours, something that pure online retailers do not have.

If, like us, you have a close relationship with your guests and brands you can use this to your advantage. 

Local tourism

What will the tourism industry look like after the Coronavirus? 

This is something that we are exploring and building on everyday and we are ready for it!

Less international travel, certainly in 2020 and moving into 2021 is likely. Local tourism is more sustainable and ties perfectly into Eat Sleep Cycle values. There may well be fewer customers coming from closer places so we look to the European market more strongly. We are already working on translating our website to multiple European languages and developing tour products that suit each market. This is an exciting new challenge for us!

We are exploring the concept of supplying cycling tours to people in their own country. Historically people want to travel abroad but this could change. Using our local guide database (rather than transporting guides from one place) we are in a position to do this with minimal environmental impact and minimal travel for our guests.

The dependence on flying may change and the train may be more popular. When we selected Girona as our base we partly did so for the great rail links to the rest of Europe. It is possible to arrive by train from the UK in just 9 hours, or 6 hours from Paris!

Build the community

Eat Sleep Cycle has a grass-roots beginning. We ran small local events which we have built on over 5 years. We have built a large local following and this will be even more important in 2020. 


We offer all cycling services to locals in Girona from our Girona Hub (bike fit, bike & component sales, kit sales, etc). One of our favorite examples is our bank manager being fully kitted out in MAAP kit from our retail space and her husband treating himself to a Factor VAM!

These same locals often enjoy our regular Girona events which are normally attended with a mixture of tourists too. As soon as conditions allow for it we will be running more of these events to get people back out enjoying cycling and get the good vibes going!

Diversify services

From the beginning Eat Sleep Cycle has developed expertise in many different areas of cycling including European tours, corporate events, bike hire and retail. Recently we have added coaching, online retail and there are more tricks up our sleeve which we can not reveal just yet. Our team is multi-disciplined and can work across several areas of the business.

This approach is paying off dramatically during this crisis. Whilst our physical hub (shop) is closed the retail team can focus on developing our online shop. 

Our tours team is busy moving guest reservations to later in the year and setting up for the biggest year in Eat Sleep Cycle history for 2021! 

Many of our ideas come from the community and we are plugged into professional riders and coaches. We heard that coaches are also taking a hit during this period but also that many people want a training plan, especially since some are confined to training indoors. In comes our new coaching programs to help both parties. Of course there is nothing better to train for than a cycling holiday!

In Summary

We hope that this is helpful to other cycling businesses and also useful for our guests. We wish you the very best during this period and we can not wait to ride with you again as soon as this is over.

You are Protected!

We just wanted to take the opportunity to mention…

Eat Sleep Cycle S.L. is a registered Spanish Travel Agency, registration number ESB55305734. This includes financial coverage for losses in case of insolvency by Seguros Catalana Occidente, Policy Number: 8-6.673.112-A & Civil Liability insurance by AXA Seguros, Policy Number: 81701012.

Want to Support Eat Sleep Cycle?

You can! Take a look at our online shop or contact us about booking your next cycling holiday! Give us a call now on +34 972 754 301 or contact us online!

P.S. Enjoyed this blog? Why not sign up to receive notifications every time we post and get regular updates on our latest tours!

Coronavirus & Your Cycling Holiday

By News No Comments

Updated on 17.03.2020

We understand you may have questions about the Coronavirus & taking a cycling holiday with Eat Sleep Cycle.The safety of our guests and guides is our top priority & we are working with our guests on a case by case basis as the situation develops.

We are in communication with our local travel authorities, our insurance companies, other travel businesses and also staying on top of official communications from the origin countries of our guests including the UK, USA, Australia, Spain and Canada.

Our primary concern is the safety of our valued guests and we will follow advice from both local and guest country origin authorities. If these bodies advise against travel to the area of your tour during the time that your tour is scheduled we will communicate the next steps in accordance with our Terms & Conditions & obligations as a Travel Agency.

We are here to help should you have any questions about your upcoming tour, or are thinking about booking a cycling tour.

Updated Terms & Conditions for New Reservations for 2020

In light of the uncertainty we have updated our Terms & Conditions to offer guests risk-free reservations for 2020. These new conditions apply to all bookings made after 17.03.2020.

  • Full refunds available up to 7-days before travel for all scheduled tours
  • Full refunds available up to 30-days before travel for all custom tours
  • Full refunds available up to 7-days before travel for all bike hire & girona service reservations.

See our updated terms & conditions online.

Am I Protected?

Eat Sleep Cycle S.L. is a registered Spanish Travel Agency, registration number ESB55305734. This includes financial coverage for losses in case of insolvency by Seguros Catalana Occidente, Policy Number: 8-6.673.112-A & Civil Liability insurance by AXA Seguros, Policy Number: 81701012.

What We’re Doing to Support the Fight Against Covid-19

We are staying up to date with & adhering to all guidance from our national Spanish & regional Catalan governments:

  • Our Girona Hub is closed to the public & is now operating an online delivery service.
  • A skeleton staff team are working on site, with others working from home when possible.
  • We’re spreading a message of positivity to cyclists around the world: #keepriding (the turbo will do) & remember the good times riding with your loved ones – they’ll be back sometime soon!

How You Can Help

We have been overwhelmed by the messages of support from our guests – thank you so much, it really makes a huge difference to our team morale at this challenging time! If you’re able to, there are many things you can do to help us keep the wheels turning:

  • Share your memories of cycling with Eat Sleep Cycle on your social media channels! Tag us @eat_sleep_cycle & use #keepriding
  • Look ahead to your next cycling trip – book a bike, book a tour for 2020 or even for 2021 – we’ve updated our Terms & Conditions to offer risk free booking for all new reservations. Browse our tours today!
  • Treat yourself to a new kit day on our online shop, or why not order a brand new bike?! Our postal service is running as normal & we’re delivering for free to our Girona community.

Stay positive & keep dreaming those cycling dreams – see you all on the other side!

Lee & Louise

Contact Us

Our team is available to help on +34 972 754 301, Toll Free from USA & Canada on +1 888 234 72 14 or on WhatsApp at +34 660 867 168, or email us at [email protected]

Celebrating 2018 Year of Cycling with Eat Sleep Cycle

Eat Sleep Cycle in Four Seasons: 2018 in Review

By Cycling, News No Comments

It’s the time of year to crack out the bubbly and to reflect on the year just passed – and we certainly have a lot to reflect on from 2018 at Eat Sleep Cycle. We take a look at the last four seasons at Eat Sleep Cycle, from opening our new Girona Hub back in February, to conquering new climbs in new destinations on our tours in Spring & Summer, as well as partnering with new brands. It makes us wonder what 2019 will bring. 

Winter 2018

We started 2018 with the launch of our new brand, designed by Aussie cyclist & designer Matthew Slade. Our Sismic kit is modelled here by Zeta & Peter – a stylish way to kick off the year.

In February we opened our new Eat Sleep Cycle Hub in Girona, our home & heart of the Eat Sleep Cycle community.

As 2018 got underway our brand new fleet of Ridley bikes started to arrive at our Girona Hub – it felt like Christmas every day!

We travelled south to Calpe and climbed some vuelta classics under the winter sun – here’s the gang up Cumbre del Sol.


Under a moody sky we conquered the 3 peaks of Girona: Els Àngels, Mare de Deu de Mont & Rocacorba. Kudos to all who continued riding after the freak hail storm.

With Spring well underway we partnered with Assos in May for a ride to our local mountain Rocacorba. Best dressed peleton of the year perhaps?

In May we went for a luxurious jaunt to the sun soaked Lake Como. We ate pizza, pasta, took ferries to restaurants to watch the sunset and even managed to take a day trip to see the Giro D’Italia pass through town. Magic.


We gathered the Eat Sleep Cycle crew at the top of Montjuic, ready for the season of cycling ahead. It was great to see our amazing team of staff and guides all together.

In June our road turned north to the lush green landscapes of Cantabria & Asturias, home to the fabled climbs of Los Machucos, Lagos de Covadonga, Sotres, Les Praeres and, the giant of them all, the Angliru. Here’s one of our favourite roadside picnic stops from the year.

Meanwhile back in Girona a sea of blue, in the shape of the London Dynamo Club, descended on the Eat Sleep Cycle Hub for a week of cycling and the Girona Gran Fondo.

The Full Monty Cycling Club landed in Italy and climbed straight up Monte Zoncolan to kick off their Trans Dolomites Challenge with a bang. Here’s Coby at the top after his brutal effort to conquer the beast.

July came and with it a trip to the Pyrenees to see the Tour de France.

Back in Girona we teamed up with local cycling brand Tactic to head out for a ride.

Our August Trans Pyrenees Challenge saw blue skies and determined riders. Here’s our champion crew ahead of the toughest day from Saint Savin to Saint Jean Pied du Port.

We travelled to Andorra and Europe’s tougest sportive, the one and only La Purito. Here’s guide Knut giving our guests some moral support…


In September North Spain was calling again, this time the rolling climbs of Pais Vasco. With incredible food a staple of the tour the cycling did more than match its culinary challenge – here’s Alejandro decending Monte Oiz with misty views of the Costa Verde.

A strong contender for our photo of the year on the first edition of our Women’s Pyrenees Tour. Here are the ladies climbing high on the Col D’Aubisque.

In September we went to Viella in the picturesque Vall D’Aran to support the first edition of the Bonaigua Gran Fondo. We’ll be back for sure next year. What a ride!

Welcoming the boys and girls of Maap to Eat Sleep Cycle & Girona for the Maap in the Field ride.

We welcomed David Millar’s Chapter 3 into the Eat Sleep Cycle fold along with the brand’s latest collection inspired by the architecture & landscapes of Girona.

In November we followed the sun south to explore Andalucia & soak up the winter sun in the Costa del Sol & the Sierra Nevada mountains. Here’s Steve loving one of our last Eat Sleep Cycle tours of the year!

In December we welcomed Brompton Bicycles to the Hub – here’s a couple of special edition beauties designed by Chapter 3.

Entering the terrible two’s! Lee, Lou & Brian celebrating two whole years of Eating, Sleeping & Cycling (there was a huge bike ride before the cake was demolished!)

To get ourselves in the festive spirit we teamed up with Chapter 3 and our friends at the Rocacorba Food Truck to mount a botifarra fuelled christmas ride.

We hosted guests from England, Ireland & Scotland for a week of cycling over Christmas. Here we are with our Girona community on Christmas Day at Can Pol. A fitting end to the year!

We couldn’t have had such a successful year without the help of all of our staff, guests and partners. We’d like to extend a huge thank you to all of our wonderful staff who work tirelessly behind the scenes and in the Hub, everyone who visited us in Girona or came on tour, and all of the wonderful brands that we have worked with this year. Here’s to achieving all of this and more in 2019! Happy New Year!

P.S. Enjoyed this blog? Why not sign up to receive notifications every time we post and get regular updates on our latest tours!

Merry Christmas from Eat Sleep Cycle 2018

Merry Christmas From All Of Us At Eat Sleep Cycle!

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We hope you have a fantastic Christmas filled with the people and things you love (including cycling, of course)!

A Christmas Cycle?

We’re joined by guests on our Girona Christmas week and will be bringing you stories of what we’re up to throughout the festive period. Meanwhile, we thought we would share with you a collection of some of our favourite festive photos from our Christmas ride with CHPT3 and Rocacorba Food truck last week! Photo credits to Boris Cid and Manuel Buck – thank you!

3rd Annual ESC Christmas Cycle Video

As a Christmas treat for you we’ve produced a short video of our 3rd annual Christmas cycle, watch it below! And, make sure you come join us next year for a festive cycle like no other – Christmas jumpers and ties are optional!

Here’s To Cycling in 2019!

All of the team here at ESC would like to say a big thanks to you for reading and your support and custom throughout the year. We’ve had a great year and couldn’t have done it without you! With some luck we’ll see you on a European cycle tour next year and in the meantime hope you have a Merry cycling Christmas!

P.S. Enjoyed this blog? Why not sign up to receive notifications every time we post and get regular updates on our latest tours!

Eat Sleep Cycle - 2018 Year of Reviews

Eat Sleep Cycle Year in Reviews

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It’s the time of year when everyone starts to reflect on the year gone by and share accounts of their ‘year in review’ well, here at Eat Sleep Cycle we are creating our ‘year in reviews‘. We pride ourselves on our near-100% five-star review record from both our cycling tours and from our Girona Hub. Here are some of our favourite reviews from 2018 and the stories behind them.

London Dynamo Cycle Tour to Girona - Eat Sleep Cycle

London Dynamo in Girona

In June we were privileged to host the biggest cycling club in London on their annual trip abroad. A group of 45 riders from London Dynamo came out to Girona for a week of riding culminating in the Girona Gran Fondo event. Club member Jed had this to say:

“Eat Sleep Cycle are so good at what they do… Hands-down best cycle tour operator in Europe. They handled our group of 45 with ease. Everyone including the mechanics at the hub, the guides that took us on fantastic group rides and the guys that run the show, are simply excellent. And an extra special thank you to Lee, Silvia and Brian for making our trip so memorable.”

Thanks to Jed for the glowing review and we are looking forward to hosting London Dynamo once again in 2019!

Summiting The Mighty Zoncolan in June

June also saw the first summiting of the mighty Zoncolan in Eat Sleep Cycle history. Padraic, who was on the tour had this to say:

“I completed the Trans Dolomites tour with Eat Sleep Cycle. The tour was excellent, very well organized and the team were incredibly dedicated and passionate. The routes, food, accommodation was fantastic. The routes encompassed some of the most epics climbs in Europe and scenery was breathtaking. In particular the guides were fantastic and were always there for all needs. Thank you Eat Sleep Cycle for one of the most exhilarating weeks of my life. Highly recommended!”

Thanks to Padraic for the kind words.

July Means Tour de France For Cyclists

In the cycling world July means one thing: the Tour de France! We took a group of guests to spectate the race and ride some of the Tour de France route in the Pyrenees. Dawn was one of the guests on the trip and took the time to write this fantastic, and very comprehensive review! Thank you, Dawn.

“The first time I encountered Eat Sleep Cycle it was for a week long bike hire in Girona. I was so impressed by the bike, the company, and their staff that a year later when I was looking for a bike tour around the Tour de France I immediately thought of them. First of all let me speak of the staff. The entire week long trip was excellently supported on all levels. Nothing was too much to ask and Brian, Boris, and Caitlin did it all with a cheery disposition and a smile. Not only did they do an excellent job guiding and feeding us, it felt like they were mates along for the trip too.

Each day was planned perfectly with different route options available most days for the length of ride each person wanted to do. There was a guide with each group and they would let each person ride their own pace up climbs and regroup at the top. Most often the van would be there too with food and water so we could recover after these long climbs (some climbs took over an hour and even as an experienced cyclist that van with snacks and Coke was a godsend).

After a big ride, every cyclist is looking forward to a big meal and Eat Sleep Cycle did a great job with that as well. We also had time to ourselves to go into town for extra snacks (and beer!) during down time.

Lastly, let me speak of the bike. I rented the Ridley Ultegra disc bike which was perfect for both the long climbs and descents. As a shorter rider I appreciate that they carry a large selection of small bikes (others in town do not). I emailed my fit specs to the shop and it was set up perfectly for me. Boris also did a great job of keeping the bike in tip top shape over the length of the tour.

All in all I can’t recommend Eat Sleep Cycle enough. Whether you are looking for bike hire in Girona or a European Cycling Tour, you can’t go wrong.”

The Full Monty in September!

In September we hosted the Full Monty Cycling Club all the way from Chicago. Having joined us for a Trans-Pyrenees cycle tour in 2017 the guys returned to Eat Sleep Cycle, this time in greater numbers, to tackle the Italian Dolomites and Alps, Danny from the club described his experience:

“17 friends hired ESC to organize and guide us on a cycling trip in the Dolomites. For 6 of us it was or second trip with ESC, having worked with them last year on a Trans-Pyrenees route. This was a large group, and the team at ESC did a terrific job of selecting the best routes and really surprised us with the quality of the hotels. We had terrific dinners and lots of wine and laughs. Lee and his team work really hard to make sure everyone is safe and is having a good time. If you can get them to bring along Berta-make sure to do so! She’s awesome.  Guided by Lee, Amy, Christian and Johnny we had a great trip and hope to work with ESC again.”

Huge thanks to Danny for writing such kind words about the tour & the team.

Stunning Pyrenees Climbs

September also took us back to the Pyrenees, this time on a Trans Pyrenees tour – taking guests from Girona to San Sebastian via some of the most stunning roads and climbs in the Pyrenees. Guest Chris had this to say:

“When I booked my Trans Pyrenees trip with Eat Sleep Cycle, they were only a year old, and pretty slick. When I arrived in Girona they were two years old, and ten times bigger and better. I used them to arrange my pre and post trip accommodation, transfers, everything. All I did was bring my bike. Everything Brian and the team did was made to seem easy. The guides and support team are not only great at their jobs on tour and super strong riders, but also really accomplished people in other fields, making conversations so interesting. I can’t wait to get back. Thanks.”

Thanks to Chris for taking the time to write such a complimentary review!

Girls Cycle Tour of Girona - Eat Sleep Cycle Tours

West Cork Girls In Girona

In October we were joined in Girona by a group of women from West Cork, Ireland who came to see what the Catalan city has to offer! One of the group, Caroline wrote this:

West Cork Girls – An Amazing Trip: 7 girls from our cycling club just completed 3 days training with ESC, what an amazing experience, the attention to detail with these guys is unbelievable, everything from airport transfers, fabulous bikes, excellent accommodation, great routes, excellent guides who know the place inside out, it really was super. Any distance or climbing we wanted to do the guides helped us out. We are looking forward to booking again as ESC really know how to get everything right.”

We are delighted that Caroline enjoyed her time in Girona and we would like to say thank you for taking the time to leave this review!

Thank You For Your Reviews!

A huge thank you to each and every person who took the time to leave us a review this year, we appreciate the time taken by all to write about your Eat Sleep Cycle experiences! If you’d like to check out more reviews you can see them here. If you’d like to find out more about one of our European cycle tours then give us a call on +34 972 649 131 or contact us online for more info!

P.S. Enjoyed this blog? Why not sign up to receive notifications every time we post and get regular updates on our latest tours!

Eat Sleep Cycle Chapter3 Launch

In Photos: A Busy Weekend at Eat Sleep Cycle!

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What a weekend!! Girona was buzzing with the launch of Chpt3 in the Eat Sleep Cycle Hub on Friday night, followed by the celebration of Eat Sleep Cycle’s anniversary with beautiful rides and a delicious cake on Saturday. Here’s our pick of our favourite photos from the event.

A huge thank you goes out to everyone who’s supported us over the last couple of years – it’s been one hell of a ride!

CHPT3 Launch, 9th November 2019

The fun began on Friday with the launch of CHPT3 in our Girona store; an innovative brand created in Girona by ex-professional cyclist David Millar. With a new collection inspired by the city itself we’re proud to work with Chpt3  and join together in showcasing the best of Girona’s culture and cycling.

Our very own Brian Canty & David Millar welcomed our guests, plied them with cava & beers and together we toasted to the partnership.

Thanks to photographer Phil Dawson for capturing the event:

Anniversary Ride, 10th November 2019

Saturday marked the celebration of our two year anniversary and we celebrated in the only way we know how: a big old bike ride!

One headed to our traditional destination of Mare de Deu del Mont on a gorgeous route totalling 120 km and 2,000 m. For those cyclists needing a little respite a gorgeous route 80 km to Esponella & La Mota was on offer, ably guided by the Godfather of Girona, Peter Gaskill.

The rides were finished off with cake (exquisitely baked by Silvia) and cava glugged from Eat Sleep Cycle bidons back at the Hub.

A huge thank you to those who came out to support the ride, to our volunteer guides, cake baker & to all sending their words of support on social media. May the terrible two’s commence!

Photos by: Phil Dawson & Marco Heemskerk

Thanks for reading, see you out on the road!

P.S. Join our Eat Sleep Cycle Club to get exclusive access to Club Member rides and rewards such as discounts on brands such as Assos and MAAP in The Hub!

Chapter 3 Girona Eat Sleep Cycle

CHPT3 x Eat Sleep Cycle

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Partnerships are a major part of what we do at Eat Sleep Cycle and from the day we opened the doors of our first shop we’ve been linking arms and joining forces with some of the world’s best brands.

Cycling is booming and new brands appear every month. There’s no shortage of them and as retailers and distributors we’re spoilt for choice.

To use a pro cycling analogy, consider a World Tour manager looking for riders: there is an ocean of talent but you don’t pick the ones you want based solely on talent. You consider the package. You consider what that rider will do for you.

Cannondale Pro Cycling Team were asked by journalists in late 2015, ´why did you pick Lawson Craddock for your team next year´? I’m sure those journalists got their answer in July this year because his was the story of the Tour de France.

He put the spotlight on EF Education First-Drapac in a way 21 stage wins couldn’t have.

Back to branding and though we are spoilt for choice, how on earth do we decide who to pick or who to have in our store?

People ask us, why Ridley bikes? Why MAAP? Why Tactic? Why Rocacorba? Why Oakley? Why Factor?

The answer, broadly, goes like, “we want to work with brands who want to work with us”.

Brands who want to work with us obviously believe in us or else they wouldn’t bother. We say ´yes´ to those who share our Eat Sleep Cycle values of attitude, belief and commitment.

So back to bike racing and imagine we’re in a 200-rider peloton with everyone trying to get to the front for exposure.

The sport – and marketing – is built on that, remember. Get yourself seen and use others to leverage that.

EF Education First-Drapac made the least money from the Tour de France in prize-money this year. They made €14,420. Team Sky, in comparison, made €726,630.

Aside from naming the winner, most will struggle to say who finished second and third.

But I bet they all know who finished last? Yes, Craddock.

So anyway, we’re in the bike race, Eat Sleep Cycle, jostling with the others to show what we can do.

We’re relatively new to this game, so we’re up there sussing out who’s who, who’s doing what.

We feel so good and fresh that we want to get away, get up the road and show ourselves off to the world. But we need help to get away.

We’re looking for help, someone who’ll work with us and to get in the breakaway. We need others like us with attitude, commitment and belief. Those who believe in the power of working together.

When Ridley came to us last year with a genuine love for what we do, it was a no-brainer that we would work with them. When the guys from MAAP flew to Girona from Australia to get in our store, it made the decision very easy as well.

The same goes for the others. And tonight that list will grow a little longer when we hang CHPT3 on our rails and hold the official launch of their clothing in our store.

They’re keen to get into the break and we’re keen to have them work with us.

And here’s why. The CHPT3 brand is Girona. It’s cool, it’s quirky, it’s classy and it works for us.

Girona doesn’t work for everyone and CHPT3 definitely doesn’t work for everyone but it works for us and those who share our values.

It’s a city you’ll especially love if you love cycling, but you might get bored of it after a while. The same applies for CHPT3. You need to feel it.

Take the Backyard Base Layer with very subtle writings on it like TDM, SP and MMYA… Tossa de Mar, Santa Pelaia, Madremanya. Anyone who comes to Girona will fall for these places like we have. Another person might say it’s daft. That’s fine!

Creator of such a not-so-abstract concept is of course David Millar who recognises Girona is almost its own brand, and he did more than most to shape it into the place it is today.

“I came here 12 years ago because it was the perfect training base, we’ve since chosen to live here as a family and start a new life in this amazing place; it’s CHPT3 in more ways than one for us!

“I’ve witnessed Girona grow into the cycling capital of the world, so many people have arrived and businesses started in the past few years – Eat Sleep Cycle represent this new wave of enthusiasm, passion and professionalism better than anybody, and we’re over the moon they want to work with us and that together we have the same vision to help shape Girona and the Costa Brava into the world’s best cycling destination.

“It’s a journey we want to share together, and with anybody else who fancies joining us on the ride.”

We’re excited to see where this takes us at Eat Sleep Cycle! Come join us for the official launch tonight from 5pm at the Eat Sleep Cycle Hub.

All photos by CHPT3.

Girona cycling news

Vision for a new type of Bike Shop

By Cycling, News No Comments

It’s just under 4-weeks until the opening of our new Girona Hub and you are all invited!

The Hub, as we are calling it, is the culmination of learning from 2 previous smaller shops in Girona, hours of debate, benchmarking, research and endless sketches by our more creative third, Louise. We love keeping our old sketches and notes, because often, our initial concept which is based on pure imagination and passion, is the one we end up going for. As soon as we start thinking about the cost of rent and reform, persuading the right brands to be there, ideas normally get downscaled and it’s easy to lose the ability to think big. For the Hub we are thinking very BIG.

Everyone at Eat Sleep Cycle is a passionate cyclist and has their own childhood memories of their local bike shop. A place they went to gaze at a bike they couldn’t afford, ask about the latest frame material (oooooh carbon fibre!), or persuade the mechanic that their bike is more important than the other 8 he has to do, to make that weekend race.

What is happening to our poor local bike shops? Just like many other digitised industries, it’s getting harder and harder to make a buck and many are forced to close. The brutal truth is a bike shop can not sell clobber and compete with online retailers. It’s definitely time to rethink the local bike shop, so much so that we´ve come up with a completely different name for ours.

The Eat Sleep Cycle Hub will be an inviting space to hang out, meet your friends for a ride, or chat to us about anything to do with cycling. You can break your legs in our “Pain room” or enjoy a massage in our “Recovery room”. Top class mechanics are on hand to solve any problems with your bike. If you do fancy a new bike, make sure it’s the right fit with our Retul fitting service. Or maybe you just want to try another discipline and rent a gravel or mountain bike for one day. Whether you are a pro, weekend warrior, or just starting out, we want to meet you. This is not an elitist center for the fittest but a place to go if you love cycling.

Plan your dream holiday escape anywhere in Europe with our trip planners. Of course there will be bike clobber, but it will be carefully selected by us so you’ll only see the best and latest stuff on our shelves. It will be like a cycling heaven! Is that thinking big enough?!
Of course we couldn’t deliver all these speciality services without working with other local businesses and experts and that’s what makes the ESC Hub a collaboration with the community. Through our club and mens/ womens race teams we will continue to give back to the community and develop cycling in Girona.

Don’t take my word for it. Come and check it out for yourself!

European Cycling Tours Pyrenees

A brand-new look for Eat Sleep Cycle

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It was a key moment in the Eat Sleep Cycle journey when our good friend and web designer Hollie told us that we needed to re-brand. It hurt a little bit knowing that our trusty logo (a collection of triangles and circles mushed together on Microsoft Word to make a mountain and some bicycles) just wasn’t going to cut it as the company grows. She put us in touch with a designer (and cyclist) in Oz and he set to work sprucing us up.

It was a fun and necessary journey, thinking about how we wanted to present ourselves to the world, our core values and our company mission. Eat Sleep Cycle is our mantra and at the core of what we do, that means good food, good rest and, most importantly, damn good rides.

Our signature images are epic landscapes, our natural habitat for our collection of tours. Our logo is our company name and mantra, two orange dots a homage to our two cyclists and a pair of bicycle wheels. Our icon is a mountain, for we would be nothing without them. We Eat, Sleep, Cycle them and then attempt to conquer the next one.

Our colours are not testosterone driven, they are subtle and elegant like the beautiful act of riding a bike. Our overall feel is relaxed, fun, epic and inclusive. For the bicycle is for everyone who wants to join the ride. Our feel is modern and fresh, as the bicycle is our future.

To outgrow our homemade logo in just over a year isn’t a reason to mourn, it’s a reason to pop the corks and celebrate, an excuse to order custom paint jobs for our rental bike fleet and an excuse to order beautiful new cycling kit.

The result? Eat Sleep Cycle is no longer Lee, Lou & Brian, it’s a European Cycling Tour operator with international ambitions and we’re determined to be the best.

Club Ciclista Eat Sleep Cycle

Eat Sleep Cycle’s 1 year Anniversary

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So much has happened in the first year of Eat Sleep Cycle that for the first time in my life looking back actually slows time down. “Were we really painting the walls of our first shop the night before it opened just one year ago?!” I have never enjoyed reminiscing so much!

Yesterday around 60 cyclists descended on our Girona HQ to celebrate one year delivering amazing cycling experiences: 10 Pyrenees trips, over 30 Girona trips, hundreds if not thousands of bike rentals. But much more than that it was a day to celebrate with friends, loyal clients who have been with us since the start and anyone simply in town who likes riding bikes.

From the very start we set out to create a different type of business. At the core of what we do are the tours and bike rental but Eat Sleep Cycle means much more than that to us and hopefully the people that come and meet the community. The weekly social evenings and rides have brought locals, tourists and even non cyclists together. New international friendships are made, epic bike rides are planned and more people have more fun.

One of the early social nights. These days upwards of 30 people come along!

I’m sure that all new businesses have funny stories about how they got to where they are today. I sometimes wonder how many of those are kept secret and at what point they can be told!

We started with 7 bikes purchased on credit cards and stored in our apartment. When a client was in town they would call me and I would run down to the street, inviting them in and explaining we are new and looking for a shop…

We ran our first trip in August 2016 by recruiting friends. We rented a van, booked the cheapest accommodation we could find and set out into the wilderness. At the time Brian was still a reporter and had to stay back to finish some articles. He’d booked an apartment with one room less so Louise and I spent the night on the floor of the kitchen next to the noisy fridge (He claims this was intentional to prepare us for the first months in business; backs to the wall but staring at the stars!). I was determined not to switch it off to protect the mornings orange juice. The blow-up mattress was completely flat by the morning!

Day one of our very first tour! Girona to Biarritz, August 2016

From our small savings we found a 30m sq shop and got to work painting, drilling and squeezing in 20 bikes. Clients would constantly bump into themselves or our bikes but still seemed to return to us. This first shop was opened on November 11th 2016 and that marked the date of our anniversary yesterday.

Six months later and we opened our HQ just across the road. The shop had been on the market for a long time and it was only the three of us (Louise, Brian and I) who persuaded the lovely gentleman Jordi that we were the reliable people he was looking for. We have now become good friends with Jordi and his lovely wife. We found local superstar Boris; an outstanding mechanic, creative whiz and all around incredible person. Rien from Belgium completed our 2017 team perfectly; mechanic, web designer very strong cyclist.

The opening of the new HQ, June 2017

Between Brian “breaking” into hotels to find coffee for our clients the next day, Lou making a minor error in the route planning meaning an extra Pyrenees climb for our otherwise exhausted clients and me hurtling that first rental van around the switchbacks without strapping the contents down, there have been many challenging moments. One thing I am sure of is not the importance of these mistakes but how we react, deal and learn from them when they are made.

Hopefully this explains how we have come so far in such a short period of time. Our genuine social motivations, continuous improvement and a multi-disciplined team, each person bringing skills and different personality traits; together forming something much bigger than the sum of each of us.

Next year we want the Anniversary ride to be even bigger. We’ll probably need a rolling road closure to do that but we’re already planning that. We’re heading to the Dolomites and Picos mountains on our tours and the Girona bike rental operation is expanding too.

Thank you for being a client, a friend or just reading this blog!