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Ride The Decade / Ten chances. €10k top prize.

/TEN YEARS IN THE MAKING

/TEN YEARS IN THE MAKING

What began in Girona has become something we couldn’t have planned. A community of riders across three hubs, tours on every continent plus tens of thousands of kilometres across the world.

To mark ten years of riding together, we’re giving something back — €10k top prize, €10k more up for grabs, and more than ten chances for you to win!

HOW TO ENTER

One entry. More than ten chances to win.

1. DROP YOUR EMAIL
Enter your email address in the form below. That’s your entry into every single draw.

2. VERIFY YOUR ENTRY
Click the link we send you. Ten seconds and you’re confirmed.

3. GRAB YOURSELF EXTRA ENTRIES 
Follow us on Instagram, every account is one step closer to a win!

4. WIN ALL YEAR
Monthly draws throughout 2026. Grand prize draw January 2027. Your entry covers all prizes.

HOW TO ENTER

THE PRIZES

THE MONTHLY DROP

THE MONTHLY DROP

Win great kit every month. One lucky rider takes home an Eat Sleep Cycle bundle worth €50 — packed with the good stuff, every single month throughout 2026.

THE CHASE

THE CHASE

Our vans roll along the best cycling roads in Europe all throughout the year. Spot Pogi-ČAR, Mari-VANne Vos, or Wouty VAN Aert out in the wild, snap a photo, and tag @eat_sleep_cycle on Instagram. The shots that stop us mid-scroll win €50 in Eat Sleep Cycle store credit — and every entry goes straight into the grand draw.

RIDE LIKE POGI

RIDE LIKE POGI

Three days. The bike Pogačar races. Your choice of Girona, Nice, or Málaga. Win a three-day Colnago Y1Rs hire package from your nearest ESC hub — including nutrition, an ESC jersey, and a curated routes pack built around the roads we know best. Ride the bike. Feel the difference.

YOUR OWN COLOURS

YOUR OWN COLOURS

Win a full custom kit commission for you and up to five riders. Your colourway, your identity, designed from scratch by our renowned senior designer — someone who has spent a career crafting kit built equally for performance and style. Completely bespoke. Completely yours.

RIDE WEEK

RIDE WEEK

Seven days. One base. The best roads in Europe outside the door. Our road camps put you in the heart of Europe’s best cycling destinations — guided rides, curated routes, good food, and a community of riders who take the riding seriously and the rest of it as they roll.

GRAND DÉPART

GRAND DÉPART

Next year the Tour de France Grand Départ lands in the UK. Win two places on our Tour de Yorkshire departure. Ride the wonders of the North coast to coast towards the race, then watch the peloton roll through. Bespoke stays, curated routes, full ride support, and the Eat Sleep Cycle experience wrapped around the biggest week in cycling.

THE GRAND DÉPART

THE GRAND DÉPART

The Grand Départ lands in Yorkshire. Win your place at the front of it.

Next year the Tour de France Grand Départ lands in the UK. Win two places on our Tour de Yorkshire departure. Ride the wonders of the North coast to coast towards the race, then watch the peloton roll through. Bespoke stays, curated routes, full ride support, and the Eat Sleep Cycle experience wrapped around the biggest week in cycling.

THE CHASE

Where’s Wouty? Find one of our vans. Be in it to win it.

Our vans roll along the best cycling roads in Europe all throughout the year. Spot Pogi-ČAR, Mari-VANne Vos, or Wouty VAN Aert out in the wild, snap a photo, and tag @eat_sleep_cycle on Instagram. The shots that stop us mid-scroll win €50 in Eat Sleep Cycle store credit — and every entry goes straight into the grand draw.

THE CHASE
all the wonders of bikes delivered right to your inbox.

Put your name in the next decade.

Put your name in the next decade.

MORE TO WIN

RIDE LIKE THE POGI

RIDE LIKE THE POGI

Three days on the bike Pogačar races. Girona, Nice, or Málaga. Worth €1000.

RIDE WEEK

RIDE WEEK

Seven days. One base. Europe’s best roads. Worth €2,699.

OWN COLOURS

OWN COLOURS

Custom kit for you and five riders. Designed from scratch. Worth €4,000.

THE MONTHLY DROP

THE MONTHLY DROP

Great kit. Every month. Worth €50.

EXPLORE OUR FABULOUS WORLD

Find out our top picks for 2027

TEN YEARS. €20K IN PRIZES. YOUR NAME COULD BE NEXT.

Journal

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