Why are we Crowdfunding? | Eat Sleep Cycle
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Why are we Crowdfunding?

Why are we Crowdfunding?

At Eat Sleep Cycle, our mission has always been simple: to share the joy of cycling with the world. From the moment we opened our doors in Girona, we’ve worked hard to build a global community around cycling—whether that’s through world-class tours, our vibrant Hub café, or curating the very best bikes and gear for our riders.

Now, we’re taking the next step in our journey. We’re inviting you—our community, our customers, our fellow riders—to literally own the ride with us. But why crowdfunding? Why now?


Building a Business on Community

Cycling is, at its heart, a community sport. We draft, we climb, we support one another on long rides. Eat Sleep Cycle was born from that same spirit of togetherness, and we want the structure of our business to reflect it.

By crowdfunding, we’re not just raising money—we’re giving you, our community, a chance to share in our growth. Instead of turning only to banks or traditional investors, we want the people who believe in us, who ride with us, and who dream with us, to be part of our future.


Fueling Our Next Chapter

Eat Sleep Cycle has grown from a small local shop into an international cycling company. We now:

  • Welcome riders from all over the world on unforgettable cycling tours.

  • Offer the best bike brands and gear both in-store and online.

  • Run a thriving café and cycling hub in Girona, one of the world’s cycling capitals.

But we’re only just getting started. With your investment, we plan to:

  • Expand our tour offerings to new destinations.

  • Grow our digital presence to serve more cyclists worldwide.

  • Invest in sustainable business practices to ensure cycling and travel remain planet-friendly.

  • Continue building Girona’s most vibrant cycling community hub.


Sharing the Ride, Sharing the Rewards

This isn’t just about helping us grow. Crowdfunding means that when Eat Sleep Cycle succeeds, you share in that success. You’ll not only be an owner in spirit—you’ll be an owner in reality.

And beyond financial returns, you’ll be part of something unique: a cycling company that puts its community at the center of everything it does.


Why Now?

The cycling industry is booming, and Girona has never been more alive with riders. We believe the timing is perfect to invest in the future of cycling, and we want to make sure that future is shaped by cyclists, for cyclists.

Crowdfunding lets us seize this momentum and do it in a way that stays true to our values. It ensures we grow on our terms, without losing the community focus that makes Eat Sleep Cycle special.


Join Us: Own the Ride

Crowdfunding is our way of saying: this isn’t just our journey—it’s yours too. Together, we can take Eat Sleep Cycle to new heights, inspire more riders, and keep building the cycling world we all want to see.

So, are you ready to own the ride?

Written by Lee

I am co-founder of Eat Sleep Cycle. For 8 years we have created custom cycling experiences in Europe and beyond. We help our guests experience the very best cycling in Europe including Girona, the Pyrenees, Tuscany and the Dolomites, the French Alps, Andalucia and beyond. We specialize in customizing cycling experiences for groups, agencies and our corporate partners. We believe in empowering and motivating the local community to cycle so we also run vibrant Cycling Hubs in Girona and Málaga. Our Hubs are a place you can find all your cycling needs from bike hire to cyclist friendly food and great coffee. Through 10 years working as an engineer, operations manager and sales manager, the bike was always my escape – venturing to new places, meeting new people, seeing amazing things, suffering a bit. Now my focus is helping others to enjoy that same escape, whatever the level, age or nationality. I believe that cycling brings people together and Eat Sleep Cycle was born through this desire. Our vision is to bring down barriers through exploring the world on 2 wheels.

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