I know what you're thinking…”not another kit brand”. There are so many cycling kit brands on the market these days and 3 that dominate the premium end: MAAP, PAS and Rapha. Of course, there are other well respected kit brands like Cafe du Cicliste and Velocio, and hundreds if not thousands of others trying to make it like them.
Why is that? It’s simple, the margins for these premium brands are high and afford expenditure on marketing and branding, just like the non-cycling fashion industry. Cycling kit has become fashionable and let´s be honest, who doesn’t like looking good on the bike?!
So why has Eat Sleep Cycle decided to manufacture its own kit and why should you give it a try?
Eat Sleep Cycle kit is Amazing value for money
For 8 years we have dedicated our effort to selling kit by the top brands and we still do. That kit is often supplied through a distributor (middle men) and has been subject to several transactions from leaving the factory to arriving at Eat Sleep Cycle – everyone wants a cut.
We have realized that we can sell the same quality kit as the big brands at a fraction of the price by cutting out the middle men and working directly with a factory close to home. Our bib shorts and jerseys are around half of the price of kit from top brands and the quality is just as good and sometimes better!
We know that because we have been wearing and riding extensively our kit for 8 years as well as kit from all the top brands. The materials are the same or better, the construction is the same or better and the design, well that’s up to you to decide, but we believe it is just as cool!
Eat Sleep Cycle kit is Our own brand
Let’s be honest, it is the bike shops that are on the ground engaging with customers everyday, working hard in the community with social rides and community projects. Our Cycling Hubs are even one step further. We put so much time, effort and resources into activation with cyclists and before this was all dedicated to other brands. This is because we genuinely love cycling and want to get people cycling, it is not marketing for us.
These days the big kit brands put all of their marketing budget into online ads and social media (ambassadors) so you buy directly from them and not through a bike shop.
Therefore we wanted to create our own brand identity that maintains what we are all about which is riding to discover the world, to meet new people and to conquer your objectives. Kit that makes sense at a local bike shop level and also internationally.
Eat Sleep Cycle kit is Made Locally
All Eat Sleep Cycle kit is manufactured in Olot, close to Girona city by Sismic. Most of the materials are sourced locally too. Even the organic packaging is made locally. Our kit is most regularly delivered by bike by owner Toti who has become a close friend.
Made by cyclists for cyclists
Due to our special relationship with Toti and Sismic, we are able to completely personalize every aspect of our cycling kit collection. If we want 1 cm off the sleeve it is done, a different colour zip it is done, if we want a completely different material, in days we have the solution.
Since we are not working with foreign factories and suffering large queue times like the major brands (something they do to cut costs) we are much quicker to market with the current trends, like for example our pocketed bib shorts which have come about with gravel cycling but we´ve all realised are fantastic on the road too!
Eat Sleep Cycle kit is BETTER
We use the term BETTER when we talk about sustainability because we realize that lycra is not a sustainable material but it is so damn good to cycle in and for durability.
But we take many measures to lower our environmental impact:
- Organic packaging
- Low Made to order quantities to avoid waste and heavy discounting
- Repair of any damaged items rather than replacement
- Some collections (sometimes the best-sellers) made from offcuts
I hope that this has encouraged you to give Eat Sleep Cycle kit a try – you will not regret it!
