It was a key moment in the Eat Sleep Cycle journey when our good friend and web designer Hollie told us that we needed to re-brand. It hurt a little bit knowing that our trusty logo (a collection of triangles and circles mushed together on Microsoft Word to make a mountain and some bicycles) just wasn’t going to cut it as the company grows. She put us in touch with a designer (and cyclist) in Oz and he set to work sprucing us up.
It was a fun and necessary journey, thinking about how we wanted to present ourselves to the world, our core values and our company mission. Eat Sleep Cycle is our mantra and at the core of what we do, that means good food, good rest and, most importantly, damn good rides.
Our signature images are epic landscapes, our natural habitat for our collection of tours. Our logo is our company name and mantra, two orange dots a homage to our two cyclists and a pair of bicycle wheels. Our icon is a mountain, for we would be nothing without them. We Eat, Sleep, Cycle them and then attempt to conquer the next one.
Our colours are not testosterone driven, they are subtle and elegant like the beautiful act of riding a bike. Our overall feel is relaxed, fun, epic and inclusive. For the bicycle is for everyone who wants to join the ride. Our feel is modern and fresh, as the bicycle is our future.
To outgrow our homemade logo in just over a year isn’t a reason to mourn, it’s a reason to pop the corks and celebrate, an excuse to order custom paint jobs for our rental bike fleet and an excuse to order beautiful new cycling kit.
The result? Eat Sleep Cycle is no longer Lee, Lou & Brian, it’s a European Cycling Tour operator with international ambitions and we’re determined to be the best.