At Eat Sleep Cycle, we’ve always believed in doing things differently. From creating unforgettable cycling experiences to building a global cycling community, we’ve grown thanks to the trust, passion, and energy of people who believe in our mission.
Now, we’re offering you a chance to be part of our next big leap – through crowdfunding.
But what exactly is crowdfunding, and why are we doing it?
Crowdfunding is a way for businesses, creators, or causes to raise money by asking a large number of people to contribute small (or large!) amounts—usually via an online platform. Think of it as community-powered investment.
Instead of relying on a few large investors or banks, crowdfunding invites everyday people—like you—to get involved and own a piece of something they believe in.
There are different types of crowdfunding, but for our Own the Ride campaign, we’re using something called equity crowdfunding.
Equity crowdfunding means that when you contribute, you’re not just giving us support—you’re becoming an owner. You’ll get shares in Eat Sleep Cycle, just like any other investor.
This isn’t a donation. It’s an investment in our business, our team, and our vision for the future of cycling. And it means that if we grow, you grow with us.
Alongside shares in the business, investors can also benefit from our Rewards, these are detailled on our campaign page and include everything from an Own the Ride merch pack to an invite to an annual founders ride & dinner in Girona.
Equity crowdfunding has become a powerful way for ambitious brands to grow with the support of their communities. Successful case studies include businesses like Brompton Bicycle, which raised millions to expand its manufacturing and retail footprint, and Rapha, which built on its devoted cycling community to accelerate global growth before securing a major investment deal.
Beyond cycling, brands such as BrewDog have shown how equity crowdfunding can transform customers into passionate shareholders and brand advocates. These stories prove that when companies align strong values with engaged communities, equity crowdfunding can fuel both sustainable growth and lasting loyalty.
We’ve always been a community-first business. Whether it’s welcoming cyclists into our Girona Hub, leading tours through the mountains, or servicing bikes in our workshops, we’ve built something special alongside the people who ride with us.
Now, as we look to expand across Europe and beyond, we want to keep that same spirit. Rather than going to venture capitalists or large corporate investors, we want you—our community, our customers, our riders—to have the chance to invest in our future.
Through the Own the Ride crowdfunding campaign, your investment will help us to deliver on our planned growth:
Expand our hubs into more European cycling destinations
Launch cycling tours and services in new destinations
Strengthen our team and infrastructure as we grow
In short, it will power the next chapter of the Eat Sleep Cycle journey.
It’s simple. Head over to our crowdfunding page and express your interest. You will then receive updates and importantly the key date when the actual raise launches.
This is more than a campaign. It’s a call to the people who believe in cycling, community, and adventure. If that sounds like you, it’s time to Own the Ride.
Let’s grow this together. 🚴♀️🚴♂️
