Vision for a new type of Bike Shop

Girona cycling news

It’s just under 4-weeks until the opening of our new Girona Hub and you are all invited! https://www.facebook.com/events/157923644829501/

The Hub, as we are calling it, is the culmination of learning from 2 previous smaller shops in Girona, hours of debate, benchmarking, research and endless sketches by our more creative third, Louise. We love keeping our old sketches and notes, because often, our initial concept which is based on pure imagination and passion, is the one we end up going for. As soon as we start thinking about the cost of rent and reform, persuading the right brands to be there, ideas normally get downscaled and it’s easy to lose the ability to think big. For the Hub we are thinking very BIG.

Everyone at Eat Sleep Cycle is a passionate cyclist and has their own childhood memories of their local bike shop. A place they went to gaze at a bike they couldn’t afford, ask about the latest frame material (oooooh carbon fibre!), or persuade the mechanic that their bike is more important than the other 8 he has to do, to make that weekend race.

What is happening to our poor local bike shops? Just like many other digitised industries, it’s getting harder and harder to make a buck and many are forced to close. The brutal truth is a bike shop can not sell clobber and compete with online retailers. It’s definitely time to rethink the local bike shop, so much so that we´ve come up with a completely different name for ours.

The Eat Sleep Cycle Hub will be an inviting space to hang out, meet your friends for a ride, or chat to us about anything to do with cycling. You can break your legs in our “Pain room” or enjoy a massage in our “Recovery room”. Top class mechanics are on hand to solve any problems with your bike. If you do fancy a new bike, make sure it’s the right fit with our Retul fitting service. Or maybe you just want to try another discipline and rent a gravel or mountain bike for one day. Whether you are a pro, weekend warrior, or just starting out, we want to meet you. This is not an elitist center for the fittest but a place to go if you love cycling.

Plan your dream holiday escape anywhere in Europe with our trip planners. Of course there will be bike clobber, but it will be carefully selected by us so you’ll only see the best and latest stuff on our shelves. It will be like a cycling heaven! Is that thinking big enough?!
Of course we couldn’t deliver all these speciality services without working with other local businesses and experts and that’s what makes the ESC Hub a collaboration with the community. Through our club and mens/ womens race teams we will continue to give back to the community and develop cycling in Girona.

Don’t take my word for it. Come and check it out for yourself! https://www.facebook.com/events/157923644829501/

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