Eat Sleep Cycle partner Brian recently outlined our reasons for joining forces with CHPT3 using the fitting analogy of a bike race, but we want to delve further into the brand and why we think they’re a great fit for Eat Sleep Cycle.
There are many cycling brands out there, whether it’s clothing, components, accessories or bikes themselves the market is bursting at its fine, Italian seams. So how do you choose which ones are right? Brian summarized this nicely in his blog: “we want to work with brands who want to work with us”. – Brands who are like-minded, who share a similar vision and believe in our business.
CHPT3 – Girona Based Locals
CHPT3 is a local brand, based in Girona and although this is not a prerequisite for who we partner with, of course, working with local brands allows for greater communication and collaboration – one example of this is our upcoming CHPT3 x Eat Sleep Cycle x Rocacorba Food Truck Christmas ride. From this, came the Girona Collection which is an ode to the city.
Of this, the brand themselves say:
“CHPT3 was founded in Girona, the heartland of professional cycling. It is our home and where we’ve ridden more kilometres than anywhere else in the world, making it the perfect field for research and product development.”
CHPT3 are as passionate as us about showing the cycling community why Girona truly is the best place to ride a bike, in David Millar’s own words: “we have the same vision to help shape Girona and the Costa Brava into the world’s best cycling destination.”
The CHPT3 Concept
The CHPT3 brand embodies Girona. It’s classic, and classy, it’s quality and cool. In the brands own words:
“We founded CHPT3 to be a platform through which we and our partners can do creative, collaborative projects. Together, we seek out new technologies and new contexts in which to push ourselves to the edge of what is possible”
Take CHPT3’s collaboration with Poc to create the new Devesa Ventral SPIN helmet – a world’s best helmet in terms of safety & design given an innovative pattern inspired by Girona’s Devesa forest. What’s not to love?
The Founder of CHPT3
The brand’s founder is none other than ex-professional rider and Tour de France stage winner David Millar which, naturally, automatically brings an element of prestige to the brand. What it also brings is experience.
“David Millar, has been a chief test pilot for the cycling industry for twenty years. Working with material and equipment manufacturers to shape the cutting edge of the sport, CHPT3 is a reflection of his experience and vision, without compromise.”
David is fantastic to work with and is hands-on with his approach to the brand, something that we ourselves admire and believe in. His enthusiasm for the collaboration is testament to his passion for the brand.
The concept of ‘you get what you pay for’ is very much true when it comes to cycling kit. Some may bemoan the price of certain, high quality brands’ clothing, but when you realise the hard work; the field testing, the research, the trial and error, that goes into creating a truly great piece of kit, you realise why. Take the CHPT3 Origin 1.62 Jersey/Jacket for example: extensive research has gone into creating a jersey with “a wider temperature range than nearly any other jersey, or jacket, in the world.” As a result it can be considered both a jersey and a jacket, negating the need to fill your pockets with extra layers. It is innovative concepts such as these, coupled with a truly stylish aesthetic, that make CHPT3 so appealing as a brand.
CHPT3 were already working in conjunction with two other brands that we had also wanted to get on board at Eat Sleep Cycle: Factor Bikes and Brompton. The heritage of Brompton is unmistakable and the iconic commuter bikes are a great fit for getting around a city like Girona. We’ve already written on this blog about why we love Factor bikes – the masses of experience and expertise behind them result in beautiful, high-performance bikes that we can’t wait to get in to The Hub so that our customers in Girona and on tour can see the quality for themselves.
Experience Girona Cycling
Do you want to experience the city that inspired CHPT3, for yourself? Ride through the Devesa park and walk through the historic Old Town taking in the culture and scenery and of course, the amazing road cycling! We have a variety of bike tours in Girona, and CHPT3 gear available – all you have to do is choose what you want! To find out more about our tours give us a call now on +34 972 649 131 or contact us online.
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All photos by CHPT3.