A Grand Départ we will never forget

This weekend we opened the doors to our brand new Girona Hub, a pretty momentous & proud moment in our short (but intense) history.

Our early blog readers will remember how Eat Sleep Cycle started: in August 2016 we ran our first tour from Girona to Biarritz with a rented Enterprise van and 6 intrepid clients. In November 2016 we opened a tiny local in the Barri Vell and stocked it with 7 Cinelli rental bikes.  That winter we developed our blog into a website, added some tours and started to take more & more rental bookings. By April 2017 we had a fleet of 20 Orbea bicycles and were opening a second premises just over the plaza.

We thought we had made it but had little idea about the surge in business to come. The 2017 season was bonkers & brilliant. We ran tours across the Pyrenees, recced new itineraries in the Dolomites & Picos mountains, rented bikes, guided rides around Girona and worked all the hours we could. By the end of 2017 we knew we needed more bikes which, in our 20 bike-hook HQ, was not an option. We started taking bookings for 2018 and worked out we needed around 70 bikes to meet the demand of early bookers. We went to see out of town storage units, considered a 3rd local on the same plaza & tried convincing (ie. bribing) our landlord to rent us his garage.

Then one day in December Lee walked past a beautiful glass locale on Placa Catalunya, located next to popular cafe +Cub, with a sizable Terraza. There was a ‘For Rent’ sign on the door with a number to call. Lee called it & the wheels started turning.

Fast-forward two months (nothing takes very long at Eat Sleep Cycle) and we are the proud tenants of Carrer del Vern, 3. We have 70 beautiful Ridley rental bikes (now including Gravel & Mountain bikes), two workshop spaces, a bike fit studio, a bike rental pick-up space and a beautiful retail space showcasing kit made in Catalunya, Worx Bikes and leading brands Assos & Ridley.

Friday night was opening night and we were overwhelmed by the turnout. Our Hub was THE place to be seen on Friday night. It was a party packed with people who’ve been part of our journey – family, friends, teammates, club members, our lawyer, our builder, the ladies from Tourist Info, town hall representatives, pro riders, colleagues from other cycling businesses & journalists all flocked to the Hub. We overflowed out the door and onto the terrace, people were jammed into both floors, queuing to get in and see the new space. It was a very proud few hours for the team.

+Cub (our new favourite neighbours) welcomed us by running a bar for the event with delicious juices, cava & beers. Silvia (our new favourite employee) baked an Eat Sleep Cycle cake to die for (prepared with the pastry chef from El Celler Can Roca no less!) and ESC volunteers kept everything running behind the scenes.

We followed the opening night with a weekend of cycling, offering free guided road, gravel & mountain bike rides, a trip to the Rocacorba Food Truck and a delicious lunch at +Cub. We hosted a Retul Bike Fit talk by the legend that is Emi Molina from VeloLoveFit, we offered massages by Gabinet Medic Girona, we launched our race teams Rocacorba Racing & Els Àngles Racing.

The whirlwind weekend is over and now we’re working in the Hub and turning our attention to delivering an epic 2018 of cycling. Here’s to the next chapter in the journey, we cannot wait!

Photo Gallery by George Harper

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