The recent announcement of REI Adventures closing its doors has left many adventure travel enthusiasts wondering where to turn for their cycling experiences.
REI had been a trusted name in outdoor experiences since the business began offering cycling tours, offering guided cycling tours that catered to a variety of skill levels and interests - their specialism was with shorter trips, particularly their 4-day tours.
With REI's "Grand Départ" from the adventure cycling scene, the question arises: who will fill the gap?
Top Adventure Cycling Tour Operators
We're pleased to say that the market is vibrant, with several companies providing exceptional experiences. Here are a few alternatives to consider:
1. Eat Sleep Cycle
Eat Sleep Cycle are a leading European cycling tours outfit with two locations in Spain - Girona and Malaga. Eat Sleep Cycle offer a range of itineraries for road, leisure, gravel & adventure cyclists. Their tours offer complete flexibility and a personalised experience, with small group tours, self-guided tours and private tours all delivered to a high quality with the goal of showcasing the best of the local terrain and culture.
Pros:
- Spanish business with two physical locations in Girona and Málaga, so local knowledge of the European continent.
- Small groups on scheduled tours ensure high staff to guest ratio.
- Minimal extra costs for private / custom tours.
- Excellent price point for the quality of the tours.
- Year round calendar ensures not missing out on a cycling tour, even at Christmas and New Year.
- If you like cycling the tours are focused on the riding and riding as much as you want.
- Flexible offering for cyclists including fully supported tours, self-guided and even bike hire only so something for every budget.
Cons:
- Currently tours only include cycling.
- Relatively young business (7 years old) found in 2016 compared to some of the other top cycling tour operators.
- Locations are being added however the other tour operators have more choice.
Browse Eat Sleep Cycle's cycling tours here.

Eat Sleep Cycle merch is also available to buy online and in each cycling hub!
2. Backroads
Known for its high-quality cycling tours, Backroads offers a range of itineraries that cater to both road and mountain bikers. Their trips are well-organised, with experienced guides and support vehicles, ensuring a seamless experience.
Pros:
- Over 40 years of experience makes for flawless experiences.
- Over 50 countries to choose from.
- Perfect for a family vacation mixing in walking, hiking and other activities like boating.
Cons:
- American business means local European knowledge is recruited not ingrained into the core team.
- The tours are great quality but come at a higher price point.
- If you are a keen cyclist you may want to ride more than the itinerary.
Find Backroads here.
3. Trek Travel
As a subsidiary of Trek Bicycles, Trek Travel specialises in cycling vacations that combine stunning routes with top-notch accommodations. Their tours often include bike rentals and expert guides, making them a great choice for those looking to explore new terrains.
View Trek Travel's website by clicking here.
4. VBT Bicycling and Walking Vacations:
VBT offers a unique blend of cycling and walking tours, allowing participants to experience destinations at a leisurely pace. Their small group sizes and local guides enhance the experience, providing insights into the culture and history of each area.
5. Adventure Cycling Association
For those who prefer self-guided adventures, the Adventure Cycling Association offers a wealth of resources, including maps and route suggestions. This is perfect for cyclists looking to create their own itineraries while exploring new regions.
Even though REI Adventures has shut down, you can have no fear. There are plenty of great options out there for your next cycling experience! Whether you prefer self-guided tours on roads, gravel or high in the mountains, there’s no shortage of opportunities to explore the great outdoors through cycling. Happy riding!